@MartinSpann

Prof. @LMU_Muenchen

Joined February 2015
  • Tweets77
  • Following174
  • Followers196
5Media
Martin Spann retweeted
NBER
@nberpubs12 Jun 2024
Implications and challenges of algorithmic pricing for consumers, managers, and regulators, from Spann, Bertini, Koenigsberg, Zeithammer, Aparicio, Chen, Fantini, Zhe Jin, Morwitz, Popkowski Leszczyc, Ana Vitorino, Yalcin Williams, and Yoo nber.org/papers/w32540
6
21
5,848
Newly Accepted Articles 6/23 (3 of 5) "Frontiers: The Interplay of User-Generated Content, Content Industry Revenues, and Safe Harbor Provisions: Quasi-Experimental Evidence from YouTube" by Wlömert, Nils; Papies, Dominik; Clement, Michel; Spann, Martin @DPapies @MartinSpann
3
11
1,362
Our study shows that understanding location-specific demands is key. Retailers can leverage this knowledge, alongside mobile tech, for optimized in-app targeting and better assortment decisions, leading to an enhanced customer experience and increased sales. 5/5
2
4
255
Also, we find that the number of products within the same category that are searched together (search breadth) increases as store distance and density increase. Durable products influence these patterns. 4/5
1
2
4
231
Key findings? Store distance and density significantly influence search behavior. Detailed searches for product-specific attributes (search depth) increase as store distance decreases and store density increases. 3/5
1
2
3
161
We introduce two new metrics: 'Present Store Distance' and 'Present Store Density.' These measures help us understand how a shopper's location relative to stores affects their search behavior. 2/5
1
2
3
212
Our @daurer @MartinSpann @PManchanda_ latest mobile search paper was accepted for publication at Decision Support Systems. We explore how smartphones change how we search and shop offline based on our location. authors.elsevier.com/a/1hAMc… 🧵1/5
1
3
11
520
Car sharing can be paid through a flat-rate or a pay-per-use model. Dowling et al. show that consumers exhibit a pay-per-use bias, since they underestimate their usage, prefer flexibility, and are affected by weather. #SharingEconomy #Pricing #PayPerUse sciencedirect.com/science/ar…
2
5
Congratulations to @lhmuc and @MartinSpann, whose paper "An Experimental Analysis of the Effectiveness of Multi-Screen Advertising" won the Journal of Interactive Marketing 2020 Best Paper Award! doi.org/10.1016/j.intmar.202…
3
6
Car sharing can be paid through a flat-rate or a pay-per-use model. Dowling et al. show that consumers exhibit a pay-per-use bias, since they underestimate their usage, prefer flexibility, and are affected by weather. #SharingEconomy #Pricing #PayPerUse sciencedirect.com/science/ar…
3
5
Effects of first and second screen marketing on TV viewing activity. New paper with @lhmuc free e-prints available at tandfonline.com/eprint/SYIDQ…

The effects of first and second screen marketing on TV viewing activity

One of the core challenges in the media industry is attracting audiences. To this end, publishers, such as TV broadcasters, spend significant resources on advertising their contents on TV and in di...

tandfonline.com
7
How do consumers search for offline products on mobile? Using data on 67 mln searches, my paper w/ @dommolitor @daurer @MartinSpann develops & links 2 location-specific measures - present store distance & present store density - to search depth & breadth. papers.ssrn.com/sol3/papers.…
3
13
Phew! What a sense of foresight ... Worth to watch!
Khai
@ThamKhaiMeng29 Oct 2020
David Bowie with another example of his visionary genius. Here in 1999 he is talking about the unimaginable effects on society it was going to have. #InternetDay Paxman: It’s just a tool tho' isn’t it? Bowie: No it’s not
1
1
3
Car sharing can be paid through a flat-rate or a pay-per-use model. Dowling et al. show that consumers exhibit a pay-per-use bias. Consumers underestimate their usage, prefer flexibility, and are affected by weather. #SharingEconomy #Pricing #PayPerUse sciencedirect.com/science/ar…
4
1
7
Congratulations to my almer mater @LMU_Muenchen for adding yet another Nobel laureate to an already impressively long list!
The Nobel Prize
@NobelPrize6 Oct 2020
BREAKING NEWS: The Royal Swedish Academy of Sciences has decided to award the 2020 #NobelPrize in Physics with one half to Roger Penrose and the other half jointly to Reinhard Genzel and Andrea Ghez.
1
2
1
12
In my paper (forthcoming in @IJRMktg) w/ @kath_dowling & @MartinSpann, we find that 21-32% of car sharing services customers prefer to pay per ride over a monthly subscription, ultimately costing them more. See why here papers.ssrn.com/sol3/papers.… @MichiganRoss @LMU_Muenchen
3
1
22
Kakatkar and @MartinSpann propose a new approach that lets #retailers triangulate the challenge of (a) deriving insights from highly unstructured #shopper data in the #store, (b) guarding #consumer #privacy by using non-personalized data, and (c) achieving commercial objectives.
International Journal of Research in Marketing@IJRMktg16 Mar 2020
Kakatkar and Spann propose a method to use anonymized and fragmented data to provide marketing analytics that are useful and still anonymized, and they validate this approach with a field experiment. #marketing #analytics #privacy sciencedirect.com/science/ar…
2
3
Multiscreening decreases advertising effectiveness, but advertisers can attenuate the effect. Paper with @lhmuc Link: authors.elsevier.com/a/1adqu…
1
How does a #paywall work and which configuration options do content providers have? A catchword article by Robert Rußell, @lucasstich, Thomas Hess, @MartinSpann, and me in @bise_journal provides recent insights. Have a look, it's #openaccess! link.springer.com/article/10…

Monetizing Online Content: Digital Paywall Design and Configuration

Business & Information Systems Engineering -

link.springer.com
5
9
Car-Sharing Customers Often Choose the More Expensive Option - a nice summary of my research with @kath_dowling & @MartinSpann @MichiganRoss @LMU_Muenchen michiganross.umich.edu/rtia-…
4
15
Load more