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csinkus

@csinkus

Father, husband, outdoor enthusiast, golfer, ww kayaker, weather enthusiast, marketing, consulting, social media, & so much more! Thoughts expressed are my own

Joined August 2008
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37Media
Photo by csinkus (@csinkus)Photo by csinkus (@csinkus)Photo by csinkus (@csinkus)
Replying to @mariaduron
Branding = long game Sales = short game These seem to get confused more and more of late. Perhaps more because of digital. 🤷‍♀️ #brandchat #a4
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A1. To an earlier point about CX falling down, can brands develop their capabilities/support/messaging/etc. across functions and channels, so one isn't light years ahead of the other? #brandchat
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A6 Vanity metrics aren't value less! You just have to contextualize them. Compare metrics -to benchmarks -to previous time periods -to audience insight -to market insight -to industry insight -to qualitative findings -to feedback -to offline performance #BrandChat #Marketing
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#alyraisman on leadership and serving as the US Team captain ! 🥇🇺🇸🏆#REV2017 @CheetahDig
Image from Elizabeth Piscitelli (@LPiscitelli)
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In the next seven days, find one idea for digital disruption. Challenge!! #REV2017
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"Most of us overestimate the risk in making a change, but underestimate the risk in standing still." @joshlinkner @CheetahDig #REV2017
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So disappointed that my family has no access to #Rio2016 #Olympics #OpeningCeremonies coverage ☹️ #WHDH #NBC @7News @NBCOlympics @DIRECTV
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.@AdamMGrant "It takes 10-20 exposures to a new idea before someone can wrap their mind around it."#emssummit #suitelife @experianmkt
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A2: #custserv data valuable. Understanding most common pain points allows org to create accessible resources or plug holes #smchat
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A5) I can't think of a better approach than involving your customers in the creation of your customer experience strategy. #smchat
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A3 orgs who don't consistently/progressively seek to improve customer experience risk losing clients, relevance and sustainability #smchat
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If you want to engage with customers you have to go where they are and talk their language #EMSSUMMIT #FuckCancerFriday
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A4 It seems that legend of Apple may overshadow any product they release. If it isn't uber-fab, some say rubbish. Unfair? #KaizenBiz
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A3 Leaders not only set the tone, but actions speak louder than words. Toxic leadership is an easy trip to employee disengagement #kaizenbiz
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A2 Changed the way we access info and opinions, and increased convenience. But hasn't change the ways we are motivated. #smchat
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Replying to @HBRogue1
@HBRogue1 A3 any actions could be threatening it depends on interpretation and perception #hbrogue
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A2. From a public relations perspective, the three cornerstones! "Reputation, value and relationship building" ROI! #brandchat
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A3. Carefully and mindfully. Something along lines of, "Unfortunately, I won't be able to do/say/participate in that." #HBRogue
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A2 How to say no can be an art form. Must do it positively but firmly, so others know you still appreciate their priorities. #HBRogue
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Replying to @brandchat
@brandchat A2: Can I customize it to fit me? #brandchat
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