We are social marketing and word of mouth marketing specialists with a deep understanding of peer-to-peer behaviour.
77 Hatton Garden, London
Joined May 2011
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- Following225
- Followers965
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Wildfire retweeted
What do Trump and Elton John have in common? A lot, apparently! 👇🏽
Their demographic data is identical but they don’t have the same passions and interests.
In marketing, it’s important to group people by interest - by TRIBE ✅
– @martin_d_adams @codec_ai #SMWLDN
Wildfire retweeted
#Creativity is the bottom line 🎨
“Organic reach has changed altogether. As a brand, we find new ways to deal with new algorithms and connect with the audience. It might sound idealistic, but it works.”
— Asad Shaykh, @greygroup #SMWLDN
Wildfire retweeted
Discussing tackling short-termism in marketing and my Eat Your Greens chapter with @markpollard. xitter.cf/JWT_London/status/1109…
Wildfire retweeted
Benjamin Punchard, packaging guru at Mintel: 47% of Brits consider plastic pollution as the most pressing environmental issue #mintelbite
Wildfire retweeted
WPP agencies @GreyLondon Town Productions @KantarTNS @LightspeedGMI @FinsburyGlobal @BCWGlobal @social_partners and @MediaComGlobal help Sir David Attenborough become the voice of millions at @UN climate talks #TakeYourSeat #ClimateAction #COP24 @UNFCCC bit.ly/2QWDzew
Wildfire retweeted
. @IcelandFoods brings 'banned' ad to life with animatronic orangutan as part of anti-palm oil campaign: buff.ly/2K0Vyh0
Wildfire retweeted
Happy #NationalAuthorsDay make sure to look at these authors who published their major works after the age of 50. 💪 bookriot.com/2014/09/10/8-au…
Wildfire retweeted
Just 1 in 5 of over 50's believe brands’ representations of their age group are accurate. (Via @YouGov) thedrum.com/news/2017/10/26/… via @thedrum
Wildfire retweeted
"Marketing must first formulate positive solutions and focus less on what is annoying to be old" boomagers.com/trends-magazin… #mktg #boomer
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Today's #MondayMotivation - Enter Charles Eugster, a world athletics champion at 97. 💪🌍youtu.be/9frumu9Wl4M via @YouTube
Wildfire retweeted
Celebrating #NationalStartupsDay by recognising the work of these entrepreneurs over 50 shopify.com/blog/entrepreneu… @Shopify
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76% of retirees enjoy sharing their knowledge, either as mentors, volunteers or paid consultants. (Via @Euromonitor) #LiteracyDay #LaterLife
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Instagram Introduces Direct Response Ads In Stories buff.ly/2sfgytM
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Plethora of social data means it's easy to prove a predetermined hypothesis. Always check counter hypothesis too. - @G_Price #bwbreakfast
Wildfire retweeted
Great panel discussion on how to use and qualify #socialdata. #bwbreakfast xitter.cf/manifestldn/status/844…
Plethora of social data means it's easy to prove a predetermined hypothesis. Always check counter hypothesis too. - @G_Price #bwbreakfast
Wildfire retweeted
Key takeaway from @G_Price - "You can't export an insight."
Insight requires observation, fact and thought. #bwbreakfast
Wildfire retweeted
So why don't they take notice of us? #sensationalbabyboomers #anneandanne #over60sstyle #ourstyle #styleandtravelbloggers xitter.cf/social_partners/status…
Hey big spender! The 55+ audience outspend younger audiences by two-to-one. @Grey_Shopper says 'it's a huge opportunity for advertisers'.
Wildfire retweeted
They should indeed! Just because we hit 50 doesn't mean we wear head to toe beige & just sit on front of the telly on a Saturday night. xitter.cf/social_partners/status…
We're with renowned lifestyle bloggers @Barefaced_Chic & @GreyFoxBlog today, talking about why brands should reach out to the over 50's.
Wildfire retweeted
Way to go mum! 😁 so proud of you! 50+ bloggers kicking arse 🙌 xitter.cf/social_partners/status…
We're with renowned lifestyle bloggers @Barefaced_Chic & @GreyFoxBlog today, talking about why brands should reach out to the over 50's.