Want content marketing that challenges the status quo? Then come run with the rebels.

Joined September 2023
Want to feel like this dude in the blue suit? He’s overly excited because he now knows how to craft a 12mth Content Marketing Strategy that will impress the pants off his boss. How? Well, because he came along to our Masterclass! contentrebels.com.au/shop/co…
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We loved working on this project with Healthy North Coast to produce an engaging annual report that really connected with their audience. View the full report here: hnc.org.au/wp-content/upload… #AnnualReports #ReportWriting #OutsourceYourReports
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Flashback to October last year, moments before our big rebrand, when we were named Finalists at the prestigious US-based Content Marketing Institute Awards. It was a moment! One we’ll never forget!  contentrebels.com.au/blog/co…
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Ummm… ok. We didn’t see this happening but… our first Masterclass is already SOLD OUT!  To book for our May or August classes, jump onto the link below. 10% offer is valid until 27 Feb only (unless sold out earlier!). contentrebels.com.au/shop/co…
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Today, we stand in solidarity with the traditional owners of our land. NITV is showcasing the resilience, strength and power of Aboriginal and Torres Strait Islander peoples, their cultures and history today.
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The programming will offer a glimpse into how communities nationwide are observing the day, extending an invitation to non-Indigenous Australians to engage in learning, listening and understanding.
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We encourage you to take a look and also explore all the valuable content available on NITV on demand. Take a look here: sbs.com.au/ondemand/nitv
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So what do you do in this situation? Well the reality is, there’s generally enough room for both of you to succeed. Contrary to what we’ve been told since kindergarten, competitors don’t need to be enemies. There’s enough room for everyone to have a turn on the podium.
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Your ideal customers may overlap a bit, but your job as a marketer is to really dive deep into the unique value your brand can deliver to them. Still use the idea, but make yours better than your competitor.
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Remember: If you lose a sale to one business, it’s possible they’ll lose one to you next time. Swings and roundabouts are what marketing is all about 🙂 But alas, you didn’t go into a career in marketing if you weren’t up for the challenge 😆
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You see, it means that both you and your competitor have a strong idea of what your audience is looking for. It also means that your content marketing is *likely* heading in the right direction (and your skills as a marketer are where they need to be).
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Ever had a great content marketing idea, only to have your competitor get to it first?! Sometimes while you’re still waiting for yours to be approved by management 🤦🤯 While we get that it’s a tad annoying (ok NGL SUPER annoying), it’s not necessarily a bad thing.
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Wayyyy back before Christmas (why does that seem so long ago now! ) I was lucky enough to be interviewed by Auspreneur, a leading news website that reports on everything related to business and the start-up sector worldwide.
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We chatted about the power of quiet rebellion and neurodivergent leadership, what motivates me and what my best investment has been.
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