It is with heavy hearts that we announce that Content Melbourne is closing. We want to thank you all for being part of our community over the past seven years. You can read the full announcement on our website: contentmelbourne.com.au/

We’re taking a break (not the beachy type!) — we hope to be back, just as you remember us, in 2021. In the meantime, subscribe to our newsletter and you’ll be the first to know about our next event: contentmelbourne.com.au #COVID19Vic #copingwithcovid #hello2021

Interesting research piece! Connected by content: An analysis of the content design practice in the Canadian public sector by @altspaces link.medium.com/eEMQIteM87

Thanks to our sponsor Team Content @wordsfromwongy for our session today, if you missed the live chat, you can watch it back here: buff.ly/2Nlc6CQ

"Making sure you're across what your customers are feeling - how do we feed this into our product roadmaps and continue to go through discovery." Angela

"PMM's need to cut through the noise and understand their product's positioning, focus on foundational research." Tania

"@miroHQ is spreading like wildfire - all product teams need this!" Angela

"We use @SlackHQ and @zoom_us, it's not the same though as face-to-face is really important - COVID19 has made us check-in more and more documenting." Tania

In terms of tools "we're a @Dropbox powerhouse at @nearmap and we use @SlackHQ, and we also use self-automation tools to help with external delivery" Angela

"COVID19 has changed the way sales people sell: pitch decks, Zoom...we need to rethink self-enablement." Angela

"We're focussing on the basics - for some products core services have been neglected." Tania

"Customers are at a stage where they're wanting to expand the way in which they use the product, particualy with remote collaboration" Tania

"A lot of what we do is behind-the-scenes, how we talk to the right personas. This is foundational work, we own it. But now it's more important to get this right!" Angela

"Not much has changed for PM's but a lot has changed for customers so it does influence our product plans" Angela

"Content being available for customers to self serve is really important, it allows customers to better connect with your product" Tania

"PM (Product marketing) is how we understand customers and what they want" Angela - "PM tends to shift and depends on the structure of the company" Tania

And we're live in 3...2...1, well maybe not that quickly. You do have 5 mins though to get into our latest Q&A, this time exploring how businesses can pivot their products to adjust to the new 'business as usual'. Check out the live feed at buff.ly/3139QZd and join in

Today's Q&A session bought to you by Team Content (aka @wordsfromwongy). Ridding the world of bad content one website at a time...

Today’s Content in Crisis #contentmelb live event is kicking off at 12.30pm and we're tackling how to quickly pivot your product as a 'new business as usual' resumes. Head to buff.ly/3139QZd to join in the conversation at 12.30pm

In this Wednesday's Q&A we'll be talking to Tania Clarke (Atlassian) and Angela Catalan (Nearmap) about product positioning in a post COVID world and adapting your go-to-market strategies. Register for the session now via Meetup at buff.ly/3eloVJu. We'll see you there!