Here are a few things I did to scale a home improvement company that was stuck at $1.5M to $4M in 10 months (no, not ads) <> we fixed how long it took to get quotes out. what would take hours we compressed into minutes <> took a hard look at the books. who were the best customers? where was the margin leaking? are we optimizing labor allocation based on gross margin goals? <> that gave us the confidence to reposition the company, build a new website that was seo focused, commit resources to weekly seo work, and trust the data <> combed through leads that been accumulated over the years and ran a sequenced email campaign <> fixed up the google business profile and began posting 3x a week. progress photos, helpful content, inspirational content <> a lead would reach out and maybe be contacted that day, maybe a few days later, now we make an immediate first touch within minutes of receiving an inquiry <> made professional proposals with project renderings and clear contracts. <> implemented employee career plans - if you stay and learn, you will earn, is our motto. we stick to it. <> created a project board the company works off of. now everyone knows eah project status <> launched cold email campaigns to our target market (single biggest revenue generator by far) hope this gives you some ideas for your business, and let me know what you've done. share with someone who needs to hear this.

the math doesn’t math on 95% of business ideas I’m looking at are people making money anymore?

if you can’t get ai to work for you… I have bad news

I’ve found my calling

either I’m a top tier chef and all my steaks are extremely juicy or meat packagers are pumping these things with water and if you’ve had my cooking lmao

WHAT?!?!

it’s pretty incredible how zoning and permits can kill a deal make a home run become unthinkable why

if your close rate isn’t high and you feel good about your price look at your SOPs to get the language you to use in your marketing it’s not “we sell and install motorized pergolas, sign here” it’s “here’s out 87 step process from idea to finished handoff” - and walking them through each part where they have questions remove any objections you can over communicate

high standards high quality of work

brand new account lottery ticket economy

Santa Cruz Paleo has to be around 80-90% gross margin He’s my inspiration right now

yes a business can be profitable yet allocate its resources poorly

lmao what

great value

driving behavior change in an organization is an underrepresented skill

in 2017 I was using snap ads for a manufacturer of flavors and fragrances to target industry shows with geofencing pushing traffic to a landing page that had a specific show offer booth was $10k and I ran $100 of ads to be seen by 10,000 people who were in the show

interesting