Acquired by @movableink in February 2022.
Boston and Toronto
Joined September 2012
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Coherent Path has been acquired by @MovableInk. As Coherent Path continues on our new journey, follow @MovableInk for all future updates, milestones, and achievements.
Learn more here: movableink.com/blog/movable-…
Coherent Path retweeted
Coherent Path retweeted
.@MovableInk is acquiring @CoherentPath! Our clients will soon have access to customer-centric AI capabilities that allow marketers to individualize product discovery, increase lifetime value, and drive loyalty.
bit.ly/3JAfjtg
Coherent Path retweeted
When it comes to email marketing strategies, it's important to know what to say and how often—knowing what to say to your customers means you can communicate less often + have the most relevant conversations—@coherentpath
Coherent Path retweeted
Thanks for having me on the @coherentpath Podcast talking about the importance of being good at the fundamentals in retail, the power of predictive analytics, brand storytelling, engaging disengaged customers, and more.
podcasts.apple.com/ca/podcas…
Where do marketers go wrong with content?
According to Mark Demeny, there are two sides to the issue: strategy and execution.
Check out the newest #podcast episode here: podcasts.apple.com/ca/podcas…
#emailmarketing #emailgeeks #coherentpath #contentmarketing
In 2020, Coherent Path’s customers sent 7.3 billion personalized emails to customers.
From all those emails, we learned a lot.
Check out some of our insights in the new Email Marketing Insights Report: coherentpath.com/email-marke…
#emailmarketing #coherentpath #personalization
Joseph Caravaglia recently came on the #podcast to share some thoughts on #personalization.
Some topics discussed include:
- Tips for newcomers
- Personalization and promotions
- Machine learning’s role in personalization
coherentpath.com/coherent-th…
#emailmarketing #coherentpath
“You don’t want to discount too much - it’s about finding the balance for your customer and your brand.”
In the newest podcast, James Glover and Joseph Caravaglia discuss promotions, personalization, and what some brands get wrong.
Listen: podcasts.apple.com/ca/podcas…
Niche audiences have value too.
In the newest #podcast, James Glover and Joseph Caravaglia discuss how delivering an experience without #personalization can leave some of your most valuable audiences in the dust.
Listen here: podcasts.apple.com/ca/podcas…
#emailmarketing #coherentpath
Coherent Path retweeted
#EmailMarketers, want to achieve higher engagement? Send the most relevant message to each customer based on their behavior, not a static label with these tips from James Glover of @CoherentPath via @oraclemarketing. bit.ly/2TvebCK
Brian Rants (@brianrants) of @cordialinc came on the #podcast last week to share some thoughts on #data and #content.
He gave his take on:
- Relationship marketing
- Value in personalization
- Customer data
Listen: coherentpath.com/coherent-th…
#emailmarketing #coherentpath
“The more personalized you get, the more value you should be offering. When those two get disconnected and people are receiving things that do not offer value, it feels intrusive.” - @brianrants @cordialinc
For more: coherentpath.com/coherent-th…
#emailmarketing #coherentpath #podcast
In the same way that dieticians need to know their clients to suggest the best options, marketers need to know customers to make valuable suggestions for each person.
Check out the #podcast with @brianrants from @cordialinc: podcasts.apple.com/ca/podcas…
#emailmarketing #coherentpath
Doug Stephens (@RetailProphet) came on the #podcast last week to share his views on the future of #retail.
He gave his take on:
- Self-disruption in retail
- @amazon's future
- Predictive #personalization
#emailmarketing #coherentpath
Listen here: coherentpath.com/coherent-th…
Coherent Path retweeted
Traditional retailers’ creative pivots to e-commerce and curbside pickup are now the norm. But are these changes here to stay? Retail & consumer futurist Doug Stephens (@RetailProphet) offers insights as to what’s next in the Coherent Thoughts podcast. apple.co/3vQ2SmG
“You should be constantly [...] disrupting yourself before these kinds of cataclysmic events take place.” - @RetailProphet
For more from James Glover and @RetailProphet’s conversation, check out our most recent #podcast: podcasts.apple.com/ca/podcas…
#emailmarketing #coherentpath
Kristen (@kdlafrance) of @shopify’s #ResilientRetail recently came on the #podcast to talk #retention & #retail. She shared insights on:
- Retention misconceptions
- Retail’s rebound
- Creating dialog with customers
Listen here: coherentpath.com/coherent-th…
Coherent Path retweeted
Such a great convo! 👋 – at Colorado, USA
“Treat customers like humans, not just data points.”
It’s such a simple, yet profound statement from @kdlafrance in the new #CoherentThoughts.
Interested in more of Kristen’s thoughts on retention?
Check out the #podcast: podcasts.apple.com/ca/podcas…
#emailmarketing #coherentpath
“Treat customers like humans, not just data points.”
It’s such a simple, yet profound statement from @kdlafrance in the new #CoherentThoughts.
Interested in more of Kristen’s thoughts on retention?
Check out the #podcast: podcasts.apple.com/ca/podcas…
#emailmarketing #coherentpath