Strategist and Evangelist @Cordial. Marketing nerd. Trying to be the person Mr. Rogers knew I could be.
Portland, Oregon
Joined August 2009
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My son just heard on Sharks vs Skunks @smashboombest that you’re more likely to get killed by a falling TV than eaten by a shark. Always had a sneaky suspicion TVs were out to get us.
World Cup. Super Bowl. Insert sports analogy… For most of our clients in #retail, they just exited the most intense 6 weeks of the year. Here's how we anticipate, prepare for, and manage massive traffic and sending volume at Cordial.
Brian Rants retweeted
As a standard practice for this client, we also split each campaign up into domain-specific groups to:
(a) better control targeting based on activity level for more sensitive domains/ISPs and
(b) have the ability to throttle the message out as needed for deliverability blips
Great #CX. I cut it close today, unsure if my bag would make it— and it has my fly fishing gear which I need tonight! As I sit on the plane, this notification: instant relief. It’s not a #marketing message, but great #customerexperience is the best promotion @delta
In a world of frictionless customer experience, the yearly ritual of being auto-renewed for a service I don't want (NFL Sunday Ticket) and forced to use a channel I don't prefer (call center) to cancel, feels archaic. @DIRECTV has good apps, programming...I know you can do better
Tired dad (me) accidentally handed @DutchBros a competitor’s pinchcard. Not missing a beat, they matched the punches and gave me to more. Now that...is customer service. Thank you Oregon City (main st) Dutch Bros!
@pegobry Your closing paragraph about the history of the French state in the @WSJ: It seems quite consequential as an origin story, but I can’t quite figure out why. Can you help me connect sentence 1 (state->nation) & 2 (elite’s outsize impact)? – at Canby, OR
Brian Rants retweeted
IBM launches pretrained Watson packs for industries zd.net/2zrLMAT by @ldignan
ANTHROTECH: Can human intelligence and AI work together to bridge the gap between efficient workflows and generating real business value? Our panel will debate the current state of the marketing workflow and the role of AI in optimizing and automating the…lnkd.in/g34x2je
Dang, #Denver. A who's who of Marketing Technologists coming September 17th. Can't wait to come back to the Mile High City for this. #marketing #technologists lnkd.in/gAQaD7e
The personal touch. Always the best. Long travels, late arrival, and this note from @sheratonhotels was a classy way to great a weary @IBMforMarketing sales guy
Picture = 1000 words. The utter dominance of Google and Facebook in advertising. ow.ly/OFQa30fwvbo
Enable clients to construct a stack designed to meet their needs and serve their customers. buff.ly/2uCMg3j #martech
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"Being non-customer centric will kill your marketing platform" buff.ly/2uD7FcE by @brianrants on @LinkedIn
Being non-customer centric will kill your marketing platform linkedin.com/pulse/being-non… by @brianrants on @LinkedIn
.@Starbucks Is option C "both, please?" It's time for you guys to team up with a great brewer and release a Nitro Espresso Stout!
#ThatAwkwardMoment when you realize you forgot to lock your office door, and your children waltz in "Hey Daddy, what…lnkd.in/gZcbWeW
The great leaps forward are not in the technology themselves, but in the application of them to greater results. Awe…lnkd.in/gr5yMH7