@Morehouse and #SVABranding alum | bylines: @standartmag @dailycoffeenews @DriftNY | #CoffeeFandom Advocate
Brew•klyn
Joined March 2009
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“Restaurants, bars, coffee, shops, & lunch cafeterias offer crucial spaces for human connection, curiosity & care.” #MADFoundation’s @melinashannond1. Yes! We must remember the human connections extend to those whose work is done before the food & beverages arrive to our tables.
Casting coffee as a canvas reduces the producer's work to commodity labor and suggests someone else is the artist. 🧐 I propose presenting brands as curation platforms capable of inviting consumers to engage, collaborate, and share. Fandom is participatory culture! #coffeefandom
Coffee #brands today are differentiating not through terroir, but through themes that resonate – whether veteran pride, athletic vigour, or wellness. Coffee is now a #canvas for #identity – not just a drink.
intelligence.coffee/2025/06/…
“Even now, the best way to reach a well-known chef quickly may be to Tweet at him or her, or to send a Twitter or Instragram direct message.” @vaughn_tan, The Uncertainty Mindset // The same is true for reaching notable coffee farmers, following a pit stop at @GoogleTranslatr!
Excellent fuel for thought as the industry, holistically, explores the future of specialty coffee farming and consumption. #EmbraceInnovation
Diego Bermudez and the team at the Hachi Coffee Project found themselves kicked out of a recent Best of Panama competition. What happened? sprudge.cc/3E3QRTZ
Really appreciate @coffee_intell inviting me to contribute to this conversation. Enjoy! Happy new year!
Sarah Charles speaks with Brian Gaffney (Caravela Coffee) and Nick Mabey (Assembly Coffee) about how with food costs up 29% and labour up 31%, small, focused #coffeeshops are proving size isn’t everything.
intelligence.coffee/2025/01/…
Just ordered and am incredibly excited to add this volume to my personal coffee library. Supremely grateful to the @center4bookarts who have a copy of the original 2015 edition in their archive, available for public viewing. #coffeefandom
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Inspired by @vaughn_tan’s The Uncertainty Mindset: Innovation Insights from the Frontiers of Food, I’m watching @bonappetit’s #OnTheLine segment featuring Ilis’ Chef of R&D, Kane William Sorrells: youtu.be/z7Nd6uwzDII?si=dPwN…. Reservations are imminent.
"I'm not against higher prices of cocoa for the farmer to get their fair share. If the farmer gets their fair share...they'll stay in the profession." @jacquestorres. If he can talk about it in #gourmetchocolate, we can talk about it in #specialtycoffee. bloomberg.com/news/videos/20…
As we’re about halfway through #nycrestaurantweek, I’m very curious why we don’t see more specialty coffee shops actively participating. Invite consumers in to explore. #coffeeisfoodnotfuel #coffeefandom nyctourism.com/restaurant-we…
Really appreciate @torquecoffees’s Nanelle Newbom’s POV: “Tools are not the enemy of the craftsperson unless that person is not willing to grow and change.” I also wish the article included origin in its conception of craft. Craft begins on the farm, not in the roastery or café.
Coffee lovers are choosing convenience over craftsmanship. Covid-19 accelerated this trend, pushing specialty coffee brands to automate or risk becoming obsolete. How are industry experts navigating this shift? Find out in our latest article! #CoffeeTrends intelligence.coffee/2023/10/…
“You only create a better future by envisioning it and working towards it.” @reidhoffman in conversation with @kristatippett. #OnBeing
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Reservation made! Now, to work through the rest of the travel logistics. NYC 2 LA 4 COFFEE! #coffeefandom
A coffee omakase from Blue Bottle's founder? Inside the reservation only coffee experience in L.A. latimes.com/food/story/2023-…
Looking forward to my inaugural trip to @center4bookarts to read an out-of-print copy of Katsuji Daibo's "A Daibo Coffee Manual" published by @nahoko_press in 2015. collections.centerforbookart… #coffeefandom
.@WCoffeeResearch's research about underinvestment in coffee ag R&D quantified the need for $452M more per year to preserve diversity, resilience & sustainability. Before we cry "impossible," note that the global coffee substitute market is expected to be worth > $2B by 2029.
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Coffee substitute market sizing is from @DBMROfficial. databridgemarketresearch.com…
There's a common practice at multi-roaster, specialty cafés that I invite owners to reevaluate: stocking coffees on shelves that are not available to buy & brew. I've never been to a restaurant with menu items that I couldn't order & eat / drink. #coffeeisculinary #coffeefandom
Certainly, specialty coffee sales growth across all scores is key; however, I’d like to see greater exploration of specialty coffee services. Let us invite roasters & cafés to be as innovative in customer experience as producers are with processing. CX drives adoption & loyalty.
Exploring the booming growth of Specialty Coffee, yet the high-end, ultra-premium market might be smaller than perceived. Most people's coffee journey begins modestly, gradually appreciating a better cup.
Read Shirley Wiraran's insightful piece.
intelligence.coffee/2023/06/…
This slide is from a talk that I gave last Saturday at @scigalleryatl, about #coffeefuturism and #coffeefandom. Today, I learned about this forthcoming limited edition collection from @AssemblyRoast, featuring 5 coffees from Ecuador’s Rosa Morillo. Coffeefandom is on the rise!
The Cinco De Rosa Morillo limited edition collection is now available from @AssemblyRoast: assemblycoffee.co.uk/product…
“I want to elevate the coffee experience to the fine-dining level,” says @hide_izaki, 2014 World Barista Champion and creator of Cokuun, a private coffee club in Tokyo offering limited 90-minute seatings for four. Read @JulieWolfson’s article here: latimes.com/food/story/2023-…
