@cchouse91

10 year growth marketing expert, @ampush leadership, grown 20+ DTC business - tweets about what worked, what didn't, and what I see talking to new brands daily.

 Brooklyn, NY
Joined May 2008
  • Tweets23
  • Following98
  • Followers1.2K
I’ve looked at 10 big DTC businesses this month.themes of teams that know what they are doing: 1) creative velocity. What: they are testing 10-15 new ads a week. Why: always get ahead of creative fatigue, find new champions, tight integration between marketing + creative
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The team at @ampush is going to be sharing insights to help with bfcm sprints and 2023 planning. Let me know questions you have and want covered!
Ampush@ampush8 Nov 2022
Last year online spending during Black Friday fell for the first time ever - this year it may happen again, but there are ways to break the trend. We increased paid ROAS during BF 2021 by as much as 30% YoY Here are 5 strategies to take from last year into this one👇
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Looking to add more content marketing expertise to my team l!
Jesse Pujji
@jspujji6 Feb 2022
Looking for a B2B Content Marketing person - FT, Contract or Agency. Please DM @cchouse91 (not me) for more info :)
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Crazy to see the incredible growth from an amazing @ampush partner. Huge kudos to everyone involved here.
Jack Abraham
@jackabraham16 Dec 2021
Excited to announce Found’s $100M raise! I am (clearly) biased but I think weight care will be one of the most important problems to solve in our lifetime. Grateful to partner with @LaurenceTosi and @JulesMaltz (again! :) to scale this massively! 🚀🚀 techcrunch.com/2021/12/16/we…

Weight care management startup Found lands $100M at a $600M valuation

Just two and a half months after emerging from stealth, weight care management startup Found announced today that it has raised $100 million in a Series B funding round that values the company at...

techcrunch.com
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Your landing page can either bottleneck growth or drastically impact revenue. And after working on 300+ landing pages I put together a blueprint for you to optimize yours. Here are 10 tips to increase your conversion rate 🧵
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Cameron House retweeted
Ampush@ampush2 Dec 2021
Congrats to Ampush alum @mjbreuer on joining the #ForbesUnder30 class of 2022!
matt breuer@mjbreuer1 Dec 2021
🙏 managed to sneak my way in #ForbesUnder30 - v grateful for the recognition in this, the twilight of my 20s: forbes.com/30-under-30/2022/…
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Cameron House retweeted
Ampush@ampush1 Dec 2021
Did you run Tik Tok ads on Black Friday/Cyber Monday? Tik Tok recently added value-optimized campaigns in Beta and we're seeing big results - the below is from an Ampush partner in 72h, value-optimized campaigns scaled to 60% of Tik Tok spend at 75% higher ROAS!
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Brand vs performance isn’t just a false dichotomy; its counter productive - takes away a key lever of a successful growth strategy.
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3) testing framework What: teams can tell me the last 5 tests they ran and the next 5 tests they have scheduled, and WHY. Why: testing means 1) clear hypothesis 2) clean data that answers hypothesis 3) modified action based off results. Good teams build around this.
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4) External credibility What: brands have at least 10% of media driving to a message outside of their brand. Can be ads from influencers, review from business insider, etc. Why: if you’re only relying on a brand message, you aren’t reaching your full pool of customers.
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Head of Business Development at @ampush. Overseen >$1BN in Facebook spend since 2011. Tweets about growth marketing, DTC, Building teams.
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