@ampush

Ampush, now a Tinuiti company, crafts holistic strategies and executes throughout the funnel. We solve the total growth challenge.

 SF, NYC
ampush.com
Joined September 2009
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Building growth marketing engines since 2010 - Ampush teams solve the total growth challenge. Reach out today to learn how we helped build growth for brands including Peloton, Uber, Dollar Shave Club, Blue Apron, Birchbox, Blenders, Hubble and dozens more.
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Big news! We’re excited to announce that Ampush has been acquired by @Tinuiti, the largest independent performance marketing firm in the US. We’re thrilled to unite our teams and bring our clients even stronger technology-enabled solutions. Read more here:prnewswire.com/news-releases…

Tinuiti Acquires Ampush, Unlocks New Level of End-to-End Performance Social and Creative for Clients

/PRNewswire/ -- Tinuiti, the largest independent performance marketing firm across Streaming TV, Google, Meta, and Amazon, today announced its acquisition of...

prnewswire.com
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Here's a hot topic for Thanksgiving dinner tables: Facebook & Instagram are NOT listening to your conversations. What they are doing is MUCH more effective! Here’s how it works (so you can explain it to your family)👇🏽👇🏽👇🏽
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3 Things Every Growth Marketer should Consider this BFCM: 1. Don't over do it - optimizing every minute is bad for campaigns and your mental health 2. Watch last-click performance in addition to FB UI data 3. Go for the drumsticks. The dark meat is way tastier than the white
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We look at 100s of ad accounts every year - most could be improved through messaging taught in marketing 101: 1. Urgency 2. Novelty 3. External Validation Here are 3 ways to apply them to your creatives:
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3/ 1000+ 5-Star Reviews Let others speak for you - take your most compelling reviews and use them as ads! Especially for products that are higher consideration, this is almost always a winning strategy. We source comments from: - Reviews - Comments - Press
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That's a wrap! If you enjoyed this thread: 1. Follow me @ampush for more of these 2. RT the tweet below to share this thread with your audience
Ampush@ampush18 Nov 2022
We look at 100s of ad accounts every year - most could be improved through messaging taught in marketing 101: 1. Urgency 2. Novelty 3. External Validation Here are 3 ways to apply them to your creatives:
New Pre- BFCM Facebook Ads Guidance from Meta Auction team via my Reps: Bid changes up to 40% won't restart learning phase Budget changes up to 70% won't restart learning phase FB Auction team - "dont sweat learning phase too much anymore." [Cont'd]
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Don't choose influencers to whitelist based on follower count. We have seen micro influencers consistently beat pages with 1M+ followers. Instead, choose them based on their content - does it makes sense to run as a paid ad?
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Post IOS 14.5 Facebook Ads in a nutshell: Let your creatives do the targeting
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In 2018, our employee satisfaction was at an all time low - and it’s not what you think. Nobody liked the drinks in the fridge. For a startup, this is your worst nightmare. So what did we do?
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4/ The Right Cadence Ordering every two weeks solved all of our problems. Drink consumption normalized and the fridge was always stocked with the appropriate amount of grapefruit LaCroix. Thank god. In many ways this exercise was a reflection on what we do: optimize everything
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5/ If you liked this, follow us @ampush We post new content relating to media optimization, ad creative, and sometimes funny stories like this several times a week. If you liked this thread you may also like our recent insights on creative testing: xitter.cf/ampush/status/15929202…
Ampush@ampush16 Nov 2022
Ampush’s Quick Tip for Creative Testing: Stretching budgets can throttle creative learnings and increase CPA Here is how to know you are testing the right amount:
To make your product's price seem like a bargain, try: 1. Smaller font size - people perceive big fonts as more expensive. 2. Use a decoy - adding a 3rd less-attractive choice makes the first 2 choices more appealing 3. Kill the $ - to avoid pain response from your consumers
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Ampush’s Quick Tip for Creative Testing: Stretching budgets can throttle creative learnings and increase CPA Here is how to know you are testing the right amount:
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3 / Test Different Conversion Events Optimizing for purchase may not always be sustainable. If the cost-per-acquisition is high enough that you only receive several conversions per day, we recommend optimizing for a higher frequency pre-purchase action.
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4/ If you liked this content, follow us @ampush We post new content relating to media optimization, ad creative, and general strategy up to several times a week. You may also enjoy our recent insights on finding top-performing interest audiences: xitter.cf/ampush/status/15922871…
Ampush@ampush14 Nov 2022
Is there any point to Facebook interest audiences? Yes! In some cases, they have been able to significantly outperform broad audiences Here are 3 ways to get more out of FB 👇
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