Science enthusiast and Digital Marketing nerd at @HDMZHealth, simply the best in life sciences interactive marketing and communications.
San Francisco
Joined December 2011
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My ode to today's sunset. Careers, including my own, were built on your shoulders, #UA. It's been a good run. Here's to the future, whatever it may hold.
Cohorting and segmentation critical to untangling relevant data insights, rather than aggregations and muddled averages. Separate by engagement, tactics, stage > then analyze and test based on visible differences. via @SpunkyScientist @Demandbase
Better practice: flip the framework from "we need more MQLs" to "what common characteristics exist" in best- (or worst-) qualified audiences via @SpunkyScientist on @Demandbase hypothesis-driven data analysis
Great insights from @SpunkyScientist on @Demandbase hypothesis-driven data analysis: don't conflate correlation with causation. #WordsMatter because they can lead to off-track actions
#GoogleWhisperer @cdawg2610 is a GA4 data building #LookerStudio genius who agrees with my opinions about the Explorations tool. Genius. Share your RegEx brilliance/benevolence please!! And thank you! (at @DigitalSummits #DSCHI)
Christine Bennett retweeted
Extremely comprehensive guide on conducting a site accessibility audit by the brilliant @samtorresatl and the @sitebulb team 👏🏽
sitebulb.com/resources/guide…
Check out my latest blog for @HDMZHealth - some quick thoughts on personal bias and how to effectively analyze website performance using a data-driven approach hdmz.com/blog/site-performan… #Analytics #WebsitePerformance
HUGE congratulations to the @HDMZHealth PR team for making the list of “2023 Agency Elite Top 100” from @PRNews! Each year, an exclusive group of agencies are selected to represent the best and brightest firms in PR and Communications. Check it out! prnewsonline.com/go/agency-e…
ALT HDMZ chosen as one of PRnews “2023 Agency Elite Top 100”
Christine Bennett retweeted
We are honored to have made the list of “2023 Agency Elite Top 100” from PRNews! Each year, an exclusive group of agencies are selected to represent the best and brightest firms in PR and Communications. Congratulations, HDMZers! 🍾 instagr.am/p/CjYpi0Rulnw/
Today’s team summit proved yet again the passion and outcomes of this exceptional team and client partnerships. Thanks to @DillonAllie_ and @RebeccaAngelos for such a stellar training and team-building agenda!! #GreatPlaceToWork #FortuneGreatPlaceToWork #ScienceSolves
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#agree "Whether it means embracing Google Topics, tapping contextual targeting, or hunting for the “magic solution” that will afford more online anonymity, consumers & regulators alike make it clear that privacy must be an industry priority." basis.net/blog/google-delays…
Had fun and learned a lot about preparing for an interview like this! Thanks for the #podcast opportunity @kentjlewis and @dailyadbrieftv
Our very own VP of Digital Marketing (@christine_the_bean_) was a guest on @dailyadbrief! You can hear her talk about changes in the digital marketing landscape in her interview here: ift.tt/Klp6wJL instagr.am/p/ChFhYHDOyL1/
Totally awesome 🤩
👏 Congratulations on ranking #32 on the 2022 Best Workplaces in Chicago™ SMB list! See what employees say about what makes @HDMZHealth a great workplace: bit.ly/3bkMJjO 👏🎉
#BestWorkplaces #GPTWcertified #Fortunemagazine #Chicago #BestCompaniestoWorkFor
ALT 👏 Congratulations on ranking #32 on the 2022 Best Workplaces in Chicago™ SMB list! See what employees say about what makes @HDMZHealth a great workplace: https://bit.ly/3bkMJjO 👏🎉 #BestWorkplaces #GPTWcertified #Fortunemagazine #Chicago #BestCompaniestoWorkFor
Digital Opinion Leaders #DOLs are coming to the forefront in influencing HCP engagement. Social is very much alive for reaching HCPs via @IQVIA_global webinar with @MedDataGroup
Christine Bennett retweeted
Congratulations to our VP of Digital Marketing, Christine, as she has just completed her peer-review jury participation in the @anamarketers B2 Awards! The awards are a showcase of modern and cutting edge B2B marketing campaigns across ABM, Mar-Tech and … instagr.am/p/CbqN8_xuek3/
Christine Bennett retweeted
Great point by @kristaseiden about the GA3 sunset: "That means that if you want to have Year over Year (Y/Y) data available to report on in GA4, you have just over 3 months to get your whole GA4 set up ready!”
We're #Hiring! #DigitalMarketing - junior, senior, and/or technical. Apply as you are--or refer someone you admire--to join our super nerdy, fun, and enthusiastic team @HDMZHealth, bringing the very best solutions to an exceptional list of clients: hdmz.bamboohr.com/jobs/view.…
ALT View of Chicago and San Francisco skylines from HDMZ office
#IABTechLab's @NicollePangis overcoming industry fragmentation will require tying together device behavior, agency silos of expertise across consumer patterns, data privacy & verification challenges
#IAB #ALM #2022ALM #IABALM2022 @iab ALM