Prev. VP, Lunar Solar Group. Head of DTC at SPB, other.. FB ads victim, 25M+ IG Network Sold. 2016 Crypto & Defi Maxi. Not cool enough to tweet, mainly reply.
New Jersey, USA
Joined February 2018
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- Following1K
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Pinned Tweet
The real reason the $link team dumps tokens.. 👇🏼
There seems to be a massive misconception in the $link community that when the @chainlink team dumps the token from the CL wallet that it’s to fund growth..
If you sell durables and you’re not continuously innovating your days are numbered.
NPD is the superior X factor & is also the moat.
If you have a chance to sell your company at an even remotely fair valuation you should do it 99.9% of the time..
Ive been MIA, but 1 of 2 of our new brands is finally a full roll out..
We launched a supplement brand backed with clinicals, science, and real differentiation.
CAC is around $45 and current LTV is around $120+. Although, we have shifted our offerings 6 weeks ago and AOV increased 40%; we will see how ltv analysis develops over some more time.
Finally launched on META and still fine tuning creative, LP’s etc.. but already seeing decent performance at 1.5 ROAS and sub $100 CAC.
Looking for yappers & speed running creator / affiliate model.
Maybe AMA
Has anyone actually done the analysis to show that even with the higher spends & bloated cpa’s on the top ads & the “lower” cpa’s on the bottom spenders, it’s efficient enough to cover the top spenders / margin?
Have yet to see it.
facebook ads is 100% sequencing your ads
how to do we know
5 ads get shipped as an ad group
1 ad
2 ad
3 ad
4 ad
5 ad
ad 4 and 5 get spend but ad 1 closes
we turn off 4 and 5
CPA of 1 goes up
we turn 4 and 5 back on
CPA of 1 goes down
facebook ads is 100% sequencing your ads
so you need to make ads ad different parts of awareness funnel
Brian Rolph Jr retweeted
Today was my daughter’s 2nd birthday.
We went to Disneyland - she got a princess quad she’s been ripping around the house.
I always take my kids birthdays off work. Whole day off, work at night.
One of the smarter things I’ve done tbh.
You hear a lot of people talk about “commitment” and “excellence” and putting the hours in.
I hold myself to high standard. I put the hours in.
But the reality is if you take 1 day off, it doesn’t matter.
And it’s not just one day to your kid.
Their birthday is their day, and to them it’s everything - and you only get 18 of ‘em.
Dont work on days you shouldn’t. You will die appreciating that move.
Cheers lil shy happy bday
Brian Rolph Jr retweeted
I don’t know who needs to hear this
But NOBODY and I mean NOBODY cares what school you went to.
Brian Rolph Jr retweeted
It’s funny how big of egos people in eCom have.
I always remind myself that tech is where the actual smart and wealthy founders are at.
eCom is great but let’s not get ahead of ourselves…we’re not building robots or launching rockets, we’re shilling stuff with meta ads lol
Brian Rolph Jr retweeted
After having a kid, it’s just so funny to think about single people taking a vacation to unwind
Unwind from what? Sleeping in?
Brian Rolph Jr retweeted
I just finished the greatest single month in the history of ridge.
Revenue growth north of 50%.
MER got better YOY.
We can talk about bid strategy on meta if you want.
Or we can talk about ai ads or hooks or whatever.
But that isn’t where the alpha is.
You can get 3-10% efficiency lifts there vs the whole market.
But truly asymmetric bets happen outside of the ad account.
We are in consumer, you need to make new stuff sometimes so your customers have something to buy.
product development can be surprisingly cheap for some categories
you burn $10k on some stupid ads without batting an eye while you are probably not spending nearly enough on R&D
what it does take is thoughtful attention. you have to think through the supply chain & finance. feel & touch through the user experience.
if you aren't already doing it, just try to juggle a new one and let it slowly cook in the background.
it's okay if it takes time, how else would you actually create something genuinely novel (but still have the TAM) in the market? it doesn't just fall out of the sky.
product development is known to take a long time for a reason.
when you are in this mode, you have to be tinkerer and not a capitalist trying to generate shareholder value
it's also *really* fun
