@brdbrk
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Co-Founder/Director of Design @idolpartners a Brand Acceleration Agency. Previously CD @Citadel, @WeAreRazorfish, @WeAreSaatchi, @akqa, & @rga
Los Angeles
Joined February 2009
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AI tools can definitely have their place in the creative process. It can speed up production,mtake on tedious tasks, and spit out hundreds of variations quickly.
But I love that @Apple continues to go analog, hiring real teams, using physical production methods, and capturing effects in-camera.
A prompt-based execution may be fast, may be cheap, but it doesn't contain the same magical feeling as something produced with real human-powered creativity.
Go behind the scenes of Made by Sound.
A story of music, collaboration and craft with @fredagainagain1 and NEST Acoustics. Discover how sound brought the Apple Music logo to life, captured entirely in camera. Just music, made visible.
Best take I've heard in a while. Please avoid zombie UIs at all cost. AI can be a great tool and help speed up many aspects of the creative process. But it's not an end-all solution. Creative decisions still need to be appropriate, if nothing else, which takes more care and consideration than a simple prompt.
Who needs an on.design invite?
There's still a few hours left to add your vote.
Our redesign of eero.com has been nominated for two Webby Awards 🏆. I'm extremely proud of our team and client partners for all the effort.
1. Best Mobile Visual Design-Aesthetic → vote.webbyawards.com/PublicV…
2. Best Responsive/Adaptive Design → vote.webbyawards.com/PublicV…
Great news — our redesign of eero.com has been nominated for two Webby Awards:
1. Best Mobile Visual Design-Aesthetic → vote.webbyawards.com/PublicV…
2. Best Responsive/Adaptive Design → vote.webbyawards.com/PublicV…
Help us out and vote 🙌
Thanks to @TheWebbyAwards for the recognition. Proud of our team and client partners for all the effort.
As I reflect back on 2025, I feel immense gratitude for the clients I've worked with the industries I've learned more about and the relationships I've built. The last couple years have provided a ton of new opportunities, challenges and lessons.
To highlight a few that come to mind:
Finance (Beach Point Capital)
Consumer Hardware (eero)
Non Profits (Mercy Ships)
Automotive B2B (Doppler)
Mortgage Tech (Trovy)
Movie Studios (Shadowbox Studios)
Customer Service AI (Gladly)
Creative Agency (Full Hearts)
Personal Mobility (Shift Robotics)
Home Manufacturing (Howmz)
Beauty (KS&CO)
Education Tech (Nerdy)
Pickleball (Everard)
AI Data Analytics (Samba AI)
Software Intelligence (Cast)
Open Source Frameworks (Deno)
I look forward to all that 2026 has on the horizon.