R/GA is an independent creative innovation company for the intelligence age. Posts by @chapinc.

Joined October 2008
"Darty." Will you please listen to yourselves.
1
2
2,989
😶
Today is Evaluate Your Life Day.
1
1
6
5,015
Whatever you think this movie will be, your expectations will be surpassed. Words like "masterpiece" and "pure cinema" can feel corny, or a joke. But that's what this is.
“You Can See Everything” has generated a massive $15 million over its opening weekend. Director Nathan Fielder and Lance Oppenheim’s much-hyped look at Elizabeth Holmes has secured the largest debut for any film playing on under 1,000 screens since 2006’s “Borat." It’s also the biggest opening for a documentary in over 20 years. bit.ly/4zIqxGv
2
2
81
5,493
Coinbase creative team working overtime to launch a new campaign
No friends. No girlfriend. Virgin all of my life. No family. Crypto is all I have.
5
1
56
5,993
Relatable for anyone who drives the BQE
The Roadster could genuinely be a lifesaver in situations like these.
4
1
1
34
4,736
"How did that get approved" idk how does anything get approved. No really, I'm asking. How does one get something approved?
1
24
4,598
The most influential ad person is your legal reviewer
Do you agree with Geno Schellenberger?? Tune in to the Breaking and Entering live show Tues-Thurs at 12 PM ET
1
9
1,612
People still won't know how to merge or that you're supposed to turn your headlights on when it gets dark, but this is very impressive.
Real life, baby
4
24
3,960
Who agency strategists and creatives picture when thinking about a 45 - 55 y.o. audience
2
1
1
68
3,265
If a newsletter is a link dump and/or contains no distinct human POV, it should not exist, much less cost money
1
19
3,680
Microdramas... you mean work?
1
3
19
4,797
Our office building's management won some kind of commercial real estate award and they're displaying it in the lobby. So tacky! Glad I work in an industry where people have the taste and discretion not to do that kind of thing.
4
1
32
3,921
Taste is subjective. Here's why yours is objectively bad....
1
19
2
125
8,284
The John Oliver segment on Liberty Biberty is one for the ages
1
1
17
4,817
Enterprise AI integration is kind of like your company getting an AI boyfriend
6
3,754
Just another Tuesday dodging Faces of Death style video on X dot com
1
8
3,822
Went to the movies over the weekend, and the trailers... I don't think people are ready for how much Johnny Depp is coming down the pike
1
12
3,825
It's going to be a very Depp Christmas. Depp the halls.
3
405
When cinema ads replay the moviegoing experience for you -- the couple getting their snacks and finding their seats, excitement as the movie starts -- it's like, why are you trying to re-convince me? I'm already here.
6
1
1
16
5,068
Is it for people recovering from head trauma, to remind them of how they ended up sitting where they are sitting? Cognitive reinforcement for people just learning how the process of attending a movie works?
1
1
612