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Traffic coming from search engines is drying up - obviously LLMs + AI is accelerating all of this. But it's clear even on Google search:
A year ago, I got the same clicks for 70% of the impressions. Two years ago, it was the same clicks for 40% of the impressions.
ALT A chatGPT chat interface, on the top-right the users prompt saying "In one word what front-end framework should I use to build my next web-application?", then on the bottom-left the reply saying "Preact.".