Building the semantic layer between AI and data at Triple Whale
Joined January 2010
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We review the code AI writes. How do we review the definitions it chose before writing it?
Once those choices are built into a dashboard, it’s easy to treat them as agreed-upon rules, even when they began as assumptions.
Rebecca Maybaum retweeted
New model that looks very different from everything else we've seen before:
• It returns decisions with probabilities and confidence
• Confidence will let you decide whether you need human review
• It can answer multiple structured questions in parallel
Let's wait for the benchmarks, but this looks pretty cool!
After co-inventing ChatGPT, I kept asking myself: why have superhuman chat models not led to AGI?
I’ve spent the last 2 years in stealth building a new way to train models (RLCD), and a new type of frontier AI model that we are releasing today: Jev
• 20-200x faster
• 40-400x cheaper (w/ output tokens free)
• Frontier composable intelligence optimized for decisions
AFAICT the shortest path to AI-based economic revolution
I’ve been building a semantic layer for Moby at Triple Whale. One thing this work has made me think about: an accurate table description can still leave an AI choosing the wrong table. Knowing what’s in a table isn’t the same as knowing when to use it.
I wrote about an early “aha moment” that helped me see why this mattered, and how building a data dictionary grew into something much bigger: linkedin.com/posts/rebeccama…
Rebecca Maybaum retweeted
The people of Urmia are rising up and fighting back against the Islamic republic tonight
Rebecca Maybaum retweeted
Mr. President, this is an urgent and immediate call for your attention, support, and action. Last night you saw the millions of brave Iranians in the streets facing down live bullets. Today, they are facing not just bullets but a total communications blackout. No Internet. No landlines.
Ali Khamenei, fearing the end of his criminal regime at the hands of the people and with the help of your powerful promise to support the protesters, has threatened the people on the streets with a brutal crack down. And he wants to use this blackout to murder these young heroes.
I have called the people to the streets to fight for their freedom and to overwhelm the security forces with sheer numbers. Last night they did that. Your threat to this criminal regime has also kept the regime’s thugs at bay. But time is of the essence. The people will be on the streets again in an hour. I am asking you to help.
You have proven and I know you are a man of peace and a man of your word. Please be prepared to intervene to help the people of Iran.
Rebecca Maybaum retweeted
I’m excited to share an important milestone for Triple Whale: We’ve officially acquired Anteater, an AI visibility platform built specifically for ecommerce.
Yesterday’s announcement of OpenAI’s new Shopping Research makes the shift undeniable.
Product discovery, research, and trust signals are happening inside LLM models long before a shopper reaches a website or marketplace.
These answers don’t show ads; they generate recommendations. And the brands that appear inside those answers will capture demand first.
Anteater gives Triple Whale the infrastructure to help brands navigate this moment with clarity. Revealing where a brand appears across AI answers, which sources models cite, and where competitors outperform.
In the coming weeks, we’ll begin integrating Anteater deeply into Triple Whale with things like visibility scoring, citation tracking, and Moby-powered recommendations to know exactly how to improve.
More to come and thank you to everyone who helped make this possible.
Rebecca Maybaum retweeted
In 2021 I had 2 loans on my house. I was $500k in debt. I told my wife we’d be ok...
Today, the company I co-founded (Triple Whale) is used by 50k brands. And now, we’re making our biggest update yet:
Introducing the Black Friday AI Workspace.
It's like ChatGPT + Zapier BUT with all of your historic Black Friday performance and real time business context.
It can plan, create and run your Black Friday.
Oh, and we made it 100% FREE... (usually $1–5k/month).
If you’ve already heard about or used Moby (our AI), it’s now 11x more powerful.
Here’s what’s inside the workspace:
1. Dashboards: We connect your entire stack (ads, email, inventory, CAC, LTV) into one command center. Track performance across your business in real time.
2. Chat: It’s like ChatGPT, except instead of pulling answers from Reddit, it’s trained on $1.4B in Black Friday revenue and your entire tech stack. In the last month it's gotten 30x smarter and now writes its own code to solve problems.
3. Agents: Agents are like AI employees. We’re launching 3 Black Friday Agents. These agents can optimize ad budgets and do 80% of email/sms work. Each Agent run uses hundreds of API calls and we’re covering the bill for it.
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4 years ago I asked @AY_Orbach and @IvanChernykh4 if they wanted to be my business partners. They were living on government food stipends; I had $500k in debt.
Today, we're proud that Triple Whale serves 50,000 brands and has 180 employees.
All thanks to immense support from brands like you and our Incredible supporters and investors like: @Shopify @ShaanVP @iamshackelford @EggrolI @Pdfd2diamond (too many to mention but thank you all ❤️)
Our mission is simple: give every business the intelligence to grow faster and more efficiently.
Today is ONE massive step towards that future.
And the best part? This is COMPLETELY free. Link is below this post.
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Not enough? We’re also giving away our entire $1.4B Black Friday Benchmark dataset.
It shows exactly where the best brands run ads, how they spend, and what works.
No one else has this amount of data.
RT + comment “Moby” and I’ll DM it to you.
Rebecca Maybaum retweeted
Today I was viciously targeted by @JSweetLI on @DropSiteNews.
The story, "The Professors Who Supported the Student Deportation Frenzy" essentially blames me (and a couple of other Jewish professors) for "anti-Palestinian" movements and student deportations across the U.S.
But the focus is on me.
The piece strongly implies that I am controlling almost all of it-- working with the government and powerful "right wing" outlets to accomplish my agenda.
I guess Jacqueline Sweet doesn't read left-leaning sources and my articles in the NY Daily News and other left leaning places missed her radar.
The piece spews countless abhorrent lies about me.
I have never, ever, EVER advocated for deportation of students.
But the very title of the article reads "The Professors Who Supported the Student Deportation Frenzy."
Outrageous.
And with a truly bizarre focus on me.
The author contacted me privately before publishing the piece, strongly misleading me about the agenda of the article and concealing the fact that I was its main target.
When I asked her why she was so focused on emailing me about something I had no involvement with, it was the one time she refused to respond.
Sweet repeatedly made knowingly and VERIFIABLY untrue statements about me in her piece.
I've asked the author in a private DM on Linked In to please show me one example, ANYWHERE, of my having advocated for any student's deportation.
She has not yet responded.
This is the kind of piece that gets someone hurt or worse.
I am NOT anti-Palestinian! True pro-Palestinians need to recognize Hamas' brutal role in their undeniable suffering.
I have REPEATEDLY and verifiably gone on media outlets and other places saying very clearly that the Palestinian civillians are truly enormous victims in this awful, awful mess.
And I have NEVER ever ever ever ever advocated for the deportation of a pro-palestinian (or any) student.
Someone needs to explain to Ms. Sweet and to @DropSiteNews that being outspoken about Jewish rights and against antisemitism does not make someone anti-Palestinian or party to some sort of national cabal to deport innocent students.
Lie upon lie upon lie about me in her piece.
So I wanted to go on record here, because the sort of piece she wrote about me is what can get people hurt.
If anything happens to me because of her vicious lies, please look back here and to her article. @jeremyscahill. My family would deserve to know.
dropsitenews.com/p/documenti…
Rebecca Maybaum retweeted
It's absolutely wild what the team at @TripleWhale just launched
Two months ago, I got beta access to Moby and I’ve been using it on an hourly basis since then.
Moby turns your entire business into something you can chat with. Ask it questions, and using all the context it has (plugging into your whole stack), you can make better decisions.
Questions that used to take my team spreadsheets and manual labor are now done with 2 minutes & a prompt.
Agentic tools like Moby are going to allow a 5-person team to generate $100M in revenue, within the next 24 months. Team size + capital are no longer constraints with AI.
Big congrats to @aryehMaxx & @AY_Orbach!! This is one of those launches that raises the bar for the whole eCommerce space!
Rebecca Maybaum retweeted
We used AI to figure out the exact number of creatives needed to unlock 6 figures in ad spend and avoid falling below target NC-ROAS.
We built this for a new product launch.
🎯 The goal: scale profitably without guessing how much creative we’d need or where ROAS would fall off.
So we built our own Moby Agent inside @triplewhale to replace guesswork with precision and help us forecast creative needs against spend potential.
👇 Here’s how we did it:
Rebecca Maybaum retweeted
We just opened Moby to everyone—built with love, late nights, and lots of data. Try it with 3,000 free credits. 🐳⚡️ Grateful to be part of this team!
#triplewhale #moby
Rebecca Maybaum retweeted
Introducing Moby.
A hyper-intelligent agent suite that can add $100,000+ of revenue to any 7-figure brand.
Bold claim, I know.
Let's see it in action:
Rebecca Maybaum retweeted
At Triple Whale, we push the boundaries of what LLMs can achieve. Our new Moby agents and Deep Dive feature operate at the absolute limit of current model capabilities sometimes beyond.
Today's Claude 4 release (Sonnet 4 & Opus 4) is a game-changer for Deep Dive:
• Previous models: didn't go deep enough
• Claude 3.7: too ambitious, excessive tool calls
• Claude 4: perfect balance—right depth, seamless execution
This is truly an exciting new era for operators🐳🐳🐳
Deep dive is now powered by Sonnet + Opus 4 🧠
Rebecca Maybaum retweeted
just got onboarded to @triplewhale's new AI platform
in 10 minutes, I built an agent that:
→ pulls my top 3 video ads from the past 7 days
→ analyzes hook patterns + key insights
→ gives actionable recs for what to test next
→ builds a fresh creative brief based on the performance data + analysis
→ sends it all to Slack, auto-runs every 3 days
game changer
Rebecca Maybaum retweeted
Just off a call with @AY_Orbach
Showed me some of the stuff Triple Whale is doing with AI and what they’ve got cooking for the future. Mind blowing
All I will say is if you are anything but a personality hire, you should be very worried
These guys are front running the AI revolution for paid advertising
Rebecca Maybaum retweeted
Agreed. @triplewhale is ahead of the game. I could not imagine running paid ads without it
Rebecca Maybaum retweeted
Just saw what @triplewhale are building and it's genuinely the best AI product I've personally seen.
They've solved the golden problem: Can you create business value.
I got goosebumps when I saw the customer testimonial.
(no incentive to say this)