| Aura Farming @tryprofound | Previously: @tribecvp @HillsideVC @loebnyc @ IEQ Capital @UCONNtrackxc
NYC
Joined December 2013
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Ben Grosse retweeted
saw these kids early in the Journey .. Uber proud of them .. wish I invested LOL .. nice work james and team .. worth checking out for many of you
Excited to announce that @profound has raised a $180M Series D led by @sequoia and @kleinerperkins.
AI was quick to transform verifiable domains like software engineering. It is now doing the same across every vertical.
Profound is diffusing AI into the marketing org at the enterprise level.
This opportunity, to redefine one of the world's largest and most interesting industries, is once in a lifetime. We will not waste it.
Ben Grosse retweeted
Excited to announce that @profound has raised a $180M Series D led by @sequoia and @kleinerperkins.
AI was quick to transform verifiable domains like software engineering. It is now doing the same across every vertical.
Profound is diffusing AI into the marketing org at the enterprise level.
This opportunity, to redefine one of the world's largest and most interesting industries, is once in a lifetime. We will not waste it.
Incredibly proud to be a part of such a special team building at the frontier of AI for marketing.
Now back to work!
Excited to share @profound has raised a $180M Series D, co-led by @sequoia and @kleinerperkins.
Winning in AI Search requires an inhuman amount of work. That is why we are building the AI platform for marketers, underpinned by two things:
1/ Your AI Marketer, a marketing expert that proactively investigates your data, identifies opportunities, and then does the work while you stay in the loop.
2/ Context Manager, a living synthesis of your meetings, email threads, and brand data powering this new teammate. As your brand evolves, so does your AI Marketer.
AI labs are pushing the frontier in fields like engineering, law, and finance. But marketing, one of the economy's most complex and consequential applications, has received far less attention.
That’s why we’re expanding our applied AI research team. We’re bringing together research scientists, engineers, and IOI medalists to advance AI for marketing. Their focus: post-training models for marketing workflows, and building the world's first AI benchmark for real-world tasks in the field.
Ben Grosse retweeted
Excited to share @profound has raised a $180M Series D, co-led by @sequoia and @kleinerperkins.
Winning in AI Search requires an inhuman amount of work. That is why we are building the AI platform for marketers, underpinned by two things:
1/ Your AI Marketer, a marketing expert that proactively investigates your data, identifies opportunities, and then does the work while you stay in the loop.
2/ Context Manager, a living synthesis of your meetings, email threads, and brand data powering this new teammate. As your brand evolves, so does your AI Marketer.
AI labs are pushing the frontier in fields like engineering, law, and finance. But marketing, one of the economy's most complex and consequential applications, has received far less attention.
That’s why we’re expanding our applied AI research team. We’re bringing together research scientists, engineers, and IOI medalists to advance AI for marketing. Their focus: post-training models for marketing workflows, and building the world's first AI benchmark for real-world tasks in the field.
Ben Grosse retweeted
Today, I'm excited to launch the @profound Community.
Marketing Engineers now have:
1/ A forum to connect with other Marketing Engineers
2/ Local meetups, workshops, and hackathons
3/ A place to showcase builds and get feedback
Ben Grosse retweeted
Today, @profound is launching Aim, the first background agent purpose-built for marketers.
For months, we've been obsessed with one problem: dashboards tell you what's happening, but not how to act on the data.
Aim is the agent harness designed specifically for marketing. Aim is trained from scratch on Profound's proprietary data, grounded in our research, and understands how marketers get work done.
Aim analyzes your AI Search data, Prompt Volumes, competitive insights, and Knowledge Base to surface the opportunities worth acting on. It finds the anomalies that matter so you can spend your time on what moves the needle.
Every Project comes with a data-backed brief and recommended tasks. From there, you can:
• Chat with Aim to refine the plan
• Deploy the custom Agent in one click
• Track progress automatically
Aim is your newest teammate keeping you moving in the right direction, working 24/7.
Ben Grosse retweeted
Some news: I wrote a book!
For the last few years, I've obsessed over the idea of "opportunity costs," particularly with how to make the most of each stage of life before it's gone. From that obsession came Young Money. Pre-order here (and more below):
penguinrandomhouse.com/books…
Ben Grosse retweeted
The Marketing Engineer is the most important hire a marketing team can make in 2026.
Not to run campaigns, but to build the agents that run them.
Today we're introducing a new role to the marketing org:
𝗧𝗵𝗲 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗘𝗻𝗴𝗶𝗻𝗲𝗲𝗿
We believe every business on the planet will eventually need one. Their job is to build the Agents, automations, and systems that create a new kind of marketing. Part-builder, part-strategist.
They build Agents that monitor media coverage, flag sentiment shifts, and draft journalist outreach before your PR team even knows there's a story.
They build Agents that track every competitor move, grade its severity, and rewrite your battle cards and talk tracks before your next sales call.
They build Agents that turn every webinar into a brand-voice article, refreshed weekly and queued for your team to review before posting.
Our first marketing hire @nicklafferty has already become @profound's Founding Marketing Engineer, the first person to hold this title at a company fully behind it.
Every marketing team on the planet will use AI to do their jobs better. But to build truly impactful systems, you need an owner and an orchestrator.
That's the Marketing Engineer.
What a ride it has been thus far with the amazing team @profound as we help the world's best marketing organizations rethink how to operate in this new world.
This is just another step in our push to build the workbench for marketers in the AI era. Proud of everything we have accomplished, and I'm even more excited for what is to come!!
Today, @profound is excited to announce our $96M Series C at a $1B valuation, led by @lightspeedvp with participation from @sequoia, @kleinerperkins, @mattevantic, @saga_ventures and @spc.
When we started Profound 18 months ago, we had two fundamental beliefs about where marketing is heading:
1. Every company will care deeply about how AI talks about their brand.
2. Every marketer will use AI Agents to do their best work, faster.
Those beliefs are becoming reality faster than we imagined.
Now, we serve more than 10% of the Fortune 500 and are the number 1 leader on the G2 grid for AEO.
To double down on that momentum, we’re taking two big swings:
𝗣𝗿𝗼𝗳𝗼𝘂𝗻𝗱 𝗔𝗴𝗲𝗻𝘁𝘀: AI workers that take marketing teams from concept to execution.
𝗣𝗿𝗼𝗳𝗼𝘂𝗻𝗱 𝗨𝗻𝗶𝘃𝗲𝗿𝘀𝗶𝘁𝘆: certifications and cohort-based learning for marketers who want stay at the forefront of AI marketing.
Reply with 𝗔𝗚𝗘𝗡𝗧 for free access to one of our most popular agents. No account required and no strings attached.
One year in the trenches with @profound. What a year of learning and executing, and there is a lot more of that to come.
Special place, special people, and a special product. Couldn’t be more thrilled to be building a generational company with this team.
That’s enough yap for now, gotta get back to work
Ben Grosse retweeted
Alex Pretti was unarmed when federal agents shot him ten times.
Ben Grosse retweeted
Today, I'm excited to announce @profound Workflows is available in public beta to all enterprise customers.
The automation layer for content operations in the era of AI Search.
Ben Grosse retweeted
Introducing Agency Mode at @profound
Three big customer segments at Profound:
◆ Enterprise (our initial focus we launched with)
◆ SMBs (covered with our self-serve launch)
◆ Agencies (today's release)
Today we're bringing first-class support to Agencies...
Ben Grosse retweeted
Last week's Zero Click by @profound in NYC 🇺🇸 was electric! The appetite to build in this ecosystem is unmistakable.
At Profound, we're building a marketing platform for the age of Superintelligence. It’s a privilege to share our vision with the people actively shaping it.