I'm mostly not a Meta Ads conspiracy theorist. But when I see all of the nudges Meta gives you to move away from Bid caps, I assume it's because they want you to use Cost Caps. Then you'll spend bad dollars on overpriced conversions–but have it look good in a blended average.

Twitter has changed the core product a lot since Elon took over. The product iteration cycles are great But the ad product is still pretty lousy and has not changed much in the last year. They need to think of the SMB advertiser as a customer and give them better tools.

What @elonmusk said yesterday reminds me of an absolutely legendary Steve Jobs story someone once told me that maybe 10 people know about. In the 2000's, Steve was re-negotiating the royalties for iTunes on the phone with the CEO of one of the 3 big music labels.

The @UofDigital team is thrilled to see our dynamic duo of @airgups23 & @Myles_Younger BOTH featured in today’s Association of National Advertisers (#ANA) piece on Top Marketing Predictions for 2024! There are too many fantastic insights to list them all, but here are some of our favorites: Shiv Gupta on consolidation- “some trendy areas have become too fragmented and cannot be sustained. The market will push these categories to at least begin to consolidate. These categories include streaming apps, ID solutions, data collab tools, [and] retail media." Myles Younger on 3P 🍪 deprecation- "the optimism surrounding the removal of 3P cookies from every web browser worldwide within just a year appears ambitious, considering the gradual pace of Privacy Sandbox alternatives. These alternatives, far from attaining the long-standing 'industry standard' status of third-party cookies spanning over two decades, pose a significant challenge." And 2 more from our friends @HauptmanMichael & @bd2k! Mike Hauptman on rising labor costs- "rising labor costs of ad ops and trafficking will drive a surge in automation as agencies look to punch above their weight and scale and manage complexities. Industry consolidation, RTO pressures and workflow burdens will help level the playing field for small and midsize agencies and global holding company," and thus, as a result of these changes, "CTV [will] become the most important component of an omnichannel strategy." Brian Dolan on going global- "2024 is the year the mid-tier agency will go global and win the big accounts. As the holding company continue to take a hard stance on RTO, independent and midsize agencies that are embracing remote and hybrid will gain a competitive advantage when it comes to hiring and talent, overhead, and global business. Mid-tier agencies are going virtual and doing it in a way that lets them expand into more markets and have more robust presences in those markets, enabling global pitches." Check the full piece for more great takeaways from these and other thought leaders, including- Jennifer Q. Chen Michael McLaren Ravi Mittal Keith Bedford #Knowledge is 🗝️ ⬇️Click the 🔗 for the full piece⬇️ ana.net/miccontent/show/id/i…

Adalytics has established a track record of publishing inaccurate reports that misrepresent Google’s products and make wildly exaggerated claims. 🧵

Facebook Marketplace is a special place. @wbznewsradio