Vice President, Global Ads at Google. I tweet about digital marketing and advertising. RT ≠ endorsements. Ravens fan, Private pilot. Husband, son, dad & friend.
Joined February 2009
- Tweets538
- Following331
- Followers1K
- Likes47
Just announced today: new measurement tools to help marketers eliminate guesswork and drive growth. Here’s what’s new: 1/7🧵
6/7 🧵Marketers can now add relevant brand signals directly into these models, demonstrating how upper-funnel campaigns (like TV commercials and OOH billboards) drive future sales.
7/7 🧵Tune into Rethink ROI on September 17 to see how to put this playbook into practice. Learn more about these tools: blog.google/products/ads-com…
Today: @YouTube is the first platform to receive the Media Rating Council (MRC) brand safety accreditation for short-form video. 🏆
This milestone builds on six years of MRC accreditation for YouTube, offering independent validation that our brand safety protections work. With over 10 million channels posting Shorts daily, brands can invest with confidence. 🛡️
Read more about how we’re leading the industry in brand protection: blog.google/products/ads-com…
Just announced today at Google Marketing Live: New ways Gemini is accelerating growth for our customers across Search and YouTube. Here’s a quick round up on how we’re turning AI potential into AI everyday reality for businesses. 1/6🧵
6/6🧵Finally, Google is integrating Meridian, our open-sourced MMM, directly into Google Analytics 360. Measurement is no longer just a report card—it’s how you guide AI where to invest next. This upgrade unifies your cross-channel insights, pinpoints what’s working and forecast outcomes to guide smarter investment decisions - all in one place.
Check out more demos and details: blog.google/products/ads-com…
Google’s 2025 Ads Safety Report shows exactly how Gemini is transforming our defense systems. With the help of Gemini, over 99% of policy-violating ads were blocked before they were ever served.🛡️Full report linked in the comments.
Learn about how Google is using AI to build a safer internet: goo.gle/adssafetyreport
AI Max for Search campaigns is now rolling out globally. We’re introducing improved targeting and creative capabilities, along with more enhanced controls. Advertisers currently using Dynamic Search Ads (DSA), and other legacy features, can start migrating their campaigns today to adapt to the new ways people are searching before the automatic upgrade takes effect this September. 🚀
