Ana Sobrini

New recommended lead events are now available in #GA4: close_convert_lead close_unconvert_lead disqualify_lead generate_lead qualify_lead working_lead developers.google.com/analyt…

A new Google tag diagnostic tool (Tag quality) is rolling out in #GA4 properties. A similar tool is also rolling out in GTM containers (Container quality). The Tag Diagnostics tool shows the following tag quality statuses: Excellent - means that no issues have been detected with the Google tag. Good - means that no issues have been detected with the Google tag, but there is at least one recommendation to improve your tag quality. Needs attention - means an issue with the Google tag needs your attention. It should be fixed, but it isn't critical. Urgent - means that a critical issue has been detected with the Google tag that you must fix immediately.

#GA4 does not provide session recordings and heatmaps but Microsoft Clarity does. You can integrate Microsoft Clarity with your GA4 property to see session recordings and heatmaps based on different GA4 data segments and take advantage of Generative AI to ask questions on clarity data. . . ‘Microsoft Clarity‘ is a free user behavioural analysis tool from Microsoft that helps you understand user interaction with your website. When you link your Clarity account with your GA4 property, a new tab called' Google Analytics' appears in your Clarity account. Once 24 hrs have elapsed from the time of the clarity and GA4 integration, you should be able to see the GA4 data for yesterday and today in your clarity account under the 'Google Analytics' tab. . . The following data cards are available for GA4 in your Clairty account: 1) Audience overview. 2) Acquisition report. 3) Popular pages. 4) Sessions by country. 5) Sessions by device. As you can see, not a lot of GA4 data is available in Clarity. And you don't need to analyze your GA4 data via Clarity. That's not the purpose of this integration. The integration's purpose is to see session recordings and heatmaps based on different GA4 data segments. . . For example, in your Clarity account, you can click on the flame icon next to the most popular page on your website (in terms of page views) to see all the heatmaps for the page. Similarly, you can click on the video icon next to the most popular page on your website (in terms of page views) to see all the recordings for the page. What you are basically doing is automatically creating and applying filters to your heatmaps and recordings reports based on GA4 data. . . Microsoft Clarity automatically creates a custom dimension called the 'Clarity Playback URL 'as soon as you integrate Clarity with GA4. You should be able to see the 'Clarity Playback URL 'dimension listed under the 'Custom dimensions' tab in your GA4 admin area. You can use this dimension in standard reports as well as in the exploration reports in GA4. More >> optimizesmart.com/how-to-use…