Arnaud Blanchard

It's official: @Walmart to acquire @vibedotco ! What the Vibe team has built since our inception is phenomenal. Not just an ad platform but a full infrastructure that unlocked real performance on CTV. Joining forces with Walmart, the largest US retailer and second largest US ecommerce retailer as well as Vizio’s ecosystem, will open up endless opportunities for the people we fight for every day: publishers and advertisers. We unlocked Performance TV. Now it's time to make it as big as Search & Social. And we couldn't have dreamed of a better home than Walmart to do so. But if anyone is to be celebrated in this deal, it's our team. Absolute legends. Insane concentration of talent. To be clear though, this is not the finish line for us. It's a massive accelerator for our mission to transform TV advertising forever. We can't wait to join forces with the Walmart and Walmart Connect teams, along with John Furner, Seth Dallaire, Ryan Mayward and so many more brilliant minds. It’s Day 1, 10am. Back to work! - Arthur, a proud future Walmart associate