I miss the life we had before everyone thought they were experts at content marketing because they have a cute AI tool.

I’ve tried to always be a bit of counter to the DTC culture. Rather than flex results I’ve tried to be a voice for the darker, less positive / fun side of this space. Why? Because I’ve worked for myself since 2013 at home. I’ve not had a community to bounce frustrations off of, I’ve figured it out on my own. I found a community on X that resonated with what I’ve said here. I think a lot of people misplace my thoughts and tweets as me complaining about ad performance. 99% of what I talk about is me walking through my own thoughts in the public sphere. I do it because my actual DTC community is super small. I’ve spent 18 years in marketing with the majority of that advertising on Meta. I know the platform in and out. Many of their leadership follow me and engage with me here. My point in tweeting about meta problems is simply because they read it here before they read it in an email. I rarely tweet about actual ad performance. There is too much nuisance between brands for that. If I do tweet about it, it’s simply because the larger data pool I have is suggesting something more nefarious is going on as the mean numbers go haywire.