When I started ranking my first website back in 2009… I used a simple topical map. The crazy thing? You can set up the same using only Google Docs. And it only takes you a few minutes to do. Today, I'll share it with you ↓ How to do a Topical Map 1. Picking the right articles to write 2. Planning the content (Pillar Pages // Content Clusters with example) 3. Writing the Content 4. Publishing 5. Monitoring Let's get to it! 👇🏼 1. Picking the right articles to write Examine closely related posts or articles and consider the following questions: - Do these articles remain relevant to each other? - Do they complement each other effectively? If you find that the answer to these questions is affirmative, continue reading. 2. Planning the Content (Topical Maps) Create Pillar Pages (Main Categories) From here, link to your secondary pages and link them all together follow the image above (taken from @semrush, an SEO software) Also, below is a photo of how I did it in the past, without any paid software or anything, just type doc.new in your browser and start Google until you build your full topical map. 3. Writing the content Assign a deadline to each of your content. Stick to it yourself or ask your writer to do so. Sounds stupid, but really, put a deadline to everything, and doesn't matter rain or shine, make sure you deliver. 4. Publishing There are basically two ways of publishing this content: 1. Drip it 2. Publish in bulk I like doing the second as it tends to rank faster and better, but I understand some of you guys need that momentum to get going. Do as you wish, both ways will work. 5. Monitoring Now, make sure to check your rankings every week, and that all the technicals are in place. Go to Google Search Console and push your sitemap to make sure Google knows you've written these. As you see some of your keywords popping off, check is there are more opportunities hyperlinking to each other. — Flavio Share this framework. Retweet this thread. And follow @fba.

It's called visual hierarchy

Just got this report for a client we’ve been working on. Message on slack from @andrerib, the brilliant mind behind the operations of the SEO agency

For SaaS, there's no better SEO than Product-Led SEO: I didn't know much about the concept, but since we've been helping more SaaS companies in the last 2 years, I had to become good at it. "Product-led SEO is the concept of building a product of value specifically for users." In other words, you want to attract visits with focused segments linked to your core product. You can think of it as a strategy with many layers: brand awareness, activation, retention, etc. Take the example of @swiftbriefapp, an app I'm building to help teams scale their SEO content: 𝗔) 𝗙𝗼𝗿 𝗕𝗿𝗮𝗻𝗱 𝗔𝘄𝗮𝗿𝗲𝗻𝗲𝘀𝘀: We offer free tools by itemizing the different technology we use for the product: keyword clustering, meta title generator, blog outline generator and content brief generator. This helps us be known in the space and most people find these tools through Google Search. Example -> swiftbrief.com/tools We are also writing posts about SEO briefs to support it. B) 𝗧𝗼 𝗔𝗰𝘁𝗶𝘃𝗮𝘁𝗲 𝗨𝘀𝗲𝗿𝘀, We offer a free trial so that users can learn how to use our software. To support it, we are also writing educational content. C) 𝗕𝗲𝗵𝗮𝘃𝗶𝗼𝗿 𝗮𝗻𝗱 𝗥𝗲𝘁𝗲𝗻𝘁𝗶𝗼𝗻, Many people sign up for the free trial, but we are creating guides to help them understand what they can do with it, how they can save time, spend less time on manual tactics, etc. By doing so we can solve many queries related to how to use it, and do different things within the app that they might not know. -- Product-Led SEO is an amazing strategy for SaaS. It supports sales-cycle and helps your customer get to know your brand better, but you need to work on it to make it happen. If you need help executing these strategies with your project, book a discovery call in my bio and we'll take a look at it together.

Okay FINE, I'll bite. As it's obviously about niche site SEOs. TL;DR: why can't publishers + google have clear productive convos on where you're planning to take the algo, instead of weaponized ambiguity and condescending subtweets. Let's discuss this on a podcast so we can all get clarity :) 1. SGE is currently worse than the content creators you're subtweeting about (and it's theft) SGE = low quality, low effort (stealing with little-to-no attribution, Bard with ~0). Hypocritical. 2. This is also a Google product problem, not just a publisher problem You incentivised the exact content meta that exists by your product (algorithm) being designed this way. How can you be mad at the results when these are/were the rules of the game? Separately, you could fix the "parasite SEO" problem in minutes by just reducing the weighting high authority newspapers have in CBD, gambling niches. You've actively chosen not to, so how can you be mad at those who do parasite SEO? It's completely fair game if you're going to leave the door open IMO They're basically SEO penetration testers, and they've been pointing out flaws in your algorithm for years 3. Overgeneralisation with low quality sites By lumping all niche site SEOs together, you conveniently obfuscate that many bloggers are producing fantastic, fresh insights adding to the world's knowledge (that your LLMs then steal and repurpose without payment). I have experts on my payroll that add never-seen-before-online insights to posts that delight readers. All we do is try to create the best quality experiences possible. We try to win on meritocracy. But this is lumped in with low quality, low effort to you, because we've mentioned making good money on Twitter from it? Not separating high-quality publishers, and spam sites, is disingenuous here Why are you assuming all the people bragging on twitter are low-quality low effort content? This is just not the case 4. "Protected by the industry" How? When have you ever seen an affiliate SEO get invited to BrightonSEO to share their learnings about affiliate SEO? 5. Niche sites give people careers, and are an accessible path into employment Anyone can start a site and self-teach, and work their way up into a job. It's one of the most accessible, lowest barrier to entry careers. There's little to no expense so not restricted to those with financial privilege, and no discrimination -- the algo doesn't judge. This is a beautiful thing! Why act so condescendingly towards the most inclusive and accessible path into an SEO career? 6. This is unproductive and childish, and prevents us from having productive discussions so publishers can understand where the organic search meta is moving realistically SEOs worldwide are panicking because they have no idea what their jobs will look like in 6-12 months, and it's yours, and Google's, fault for not giving them more clarity. "We're taking your feedback on board" when you KNOW you have no intention to cite sources, is poor behaviour Let's be honest, this decision was made probably a year + ago. So just be honest - you're planning on cutting publishers out entirely and not citing sources. This is weaponised obfuscation, and it's really harmful to people who, with more knowledge, would be able to take the best decision for their career before the real shocks come when you roll this stuff out. At least tell them this so they can start retraining for a new career. That's the worst part to me. I'll be fine, but what about the others working to provide for their families? They deserve more clarity on how much organic clicks are likely to reduce over the next year (and thus how likely they are to be made redundant at their agencies, etc). Conclusion: Let's discuss this I would love for you to come on to my podcast and discuss this in depth, because I think publishers deserve to know what your (and Google's) current mindset is towards niche sites, publishers, and general SEO I'll give you all the time in the world to say your piece - zero railroading from me, just full respect and fairness. I'm only interested in hearing your thoughts on the topics you tweeted about, and learning more about your thoughts. All I'll do is ask questions based on this. I think this would be helpful for SEOs around the world who are worried about what is going on right now. Do you accept?

There’s no sale like the first. Sold scanwow .com at @Undeveloped. Short, 2-word, memorable and brandable. Let this be the first of many! #domains

1 year ago I didn’t have an SEO agency. At the beginning I did it all by myself: client acquisition, topic planning, keyword clustering, writing, invoicing, communications, lead generation, graphics, all of it. I was working +12 hours per day until we were a 6-fig agency 😅 Then I started hiring! We manage SEO content and strategy for fast-growing startups, so we've had to learn how to scale things fast (and we did). Fortunately, now I got an incredible team and a few tricks up my sleeve, so I'm not putting my health on the line anymore. Everything seems to be ready to scale the agency to 7-fig. It's quite a challenge, but I think we'll be able to do it with the help of software, strategy, and a thought-out plan we're putting together. Let's see if we can make it happen one year from now! Will be posting my findings publicly :)

Jacky Blot – one the Loire's greatest vignerons – died on Monday les5duvin.wordpress.com/2023… via @PourleVin

Most founders can't publish enough SEO Content, because they lack systems. Steal mine: