I created @pomaoralcare - personalised oral care service
London, England
Joined January 2010
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Andrei Majewski retweeted
Scaling DTC brands from $1M→$20M no longer comes down to media buying tactics.
It's all about:
- Building systems for cranking out creative assets weekly (ugc/statics/videos)
- Landing page testing
- Getting creative with offers (not just %/$ off)
- Email/SMS flow optimization
Andrei Majewski retweeted
The iOS 14 cookiepocalypse is another reason you need to build brand & have a reason to exist.
Brands with a proper foundation & an omnichannel strategy have seen almost no effect on their MER (media-efficiency ratio).
The brands without a proper foundation are hurting. Badly.
Andrei Majewski retweeted
Facebook’s ads library almost feels like a cheat code.
The amount of visibility you get into a brand’s creative, copy, offers & positioning in just a 5 min scroll is incredible.
Tip: DPA & Collection format ads don’t render correctly, so don’t presume a brand isn’t using them.
If only they could raise monthly card spend above £30k 🙏🏻
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Back here. This time with a D2C startup - PomaBrush. Funny enough, I’ve invented an electric toothbrush.
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Highly recommend this longread to understand the logics behind SEO for talent acquisition and effectively the reason…lnkd.in/gau96WS
Thanks @chrisrussell for coverage. Have a look at a brief overview of #HRTechTank New York that happened last week a…lnkd.in/gcukUME
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Been using Boomerang boomeranggmail.com to schedule messages in Gmail or make emails go away until I'm ready. Highly recommended.