solving attribution for thousands of brands via in-moment hdyhau surveys.
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Joined May 2018
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Our users kept asking for the same thing. So we built it.
More clarity on where budget should go at the top of the funnel.
"'Knowing a customer heard about a brand through a podcast doesn't provide enough information.'
Advanced Attribution builds on the HDYHAU post-purchase survey that Fairing helped popularize...
A customer hears about a product on a podcast, sees a creator use it, or asks ChatGPT for a rec, then searches for the brand days later. Pixel-based and modeled attribution credit the last touch, typically search or direct, and the channel that created the demand goes unmeasured.
As discovery fragments across audio, video, influencers, and AI, that gap is widening.
Advanced Attribution closes it by going one level deeper than the standard HDYHAU question."
Learn more: fairing.co/product/advanced-…
More DTC brands we talk to are either testing TV for the first time or scaling what’s already working. In both cases, they want unfiltered advice from teams who’ve already solved the problem...
That’s why we’re excited to be a featured measurement partner at Forward 2026, hosted by Tatari on Oct 29 at The Glasshouse in NYC.
The lineup features leaders from @Reddit, Thorne, @MANSCAPED, and @LiquidIV breaking down what’s actually working in TV right now.
If you’re looking to hear real playbooks from peer brands, see how accessible TV has become, or get ahead of media trends, this is a good room to be in.
RSVP here: forwardbytatari.com/?utm_cam…
MarTech and measurement are not the same stack.
Andrew Covato (Growth by Science) draws the line: MarTech is activation-oriented. Measurement is everything that tells you whether those decisions are working. The output of measurement should be the input to MarTech.
Have you checked what's breaking in your checkout before Black Friday hits?
About 9% of shoppers who completed an order said something went wrong on the way to paying. They still bought.
Three reasons to turn it on now:
1. You need a baseline before the Black Friday spike skews your data.
2. Your code freeze will lock you out.
3. October bugs are cheaper than November bugs. Fix them now, at normal volume.
The full guide to the 30-minute setup:
fairing.co/blog/black-friday…
#BFCM
New podcast. New creator. New campaign live today.
Your survey's answer list won't know about any of them until someone manually adds them - if anyone ever does. Now your media plan is the answer key.
Learn more: fairing.co/product/advanced-…
How it works:
➡️ Agentio syncs your active creator roster into Fairing’s post-purchase survey
➡️ After checkout, customers name the creator who introduced them
➡️ Responses flow back into Agentio, deduplicated against pixel orders, next to the data you use for renewals
You already paid for the creator media. Now you can see what it delivered.
Learn more: fairing.co/integrations/agen…
