building finance at @profound with my buds @thejamescad and @dbabbs
Joined October 2019
- Tweets180
- Following242
- Followers148
- Likes3.4K
amy retweeted
Profound is partnering with @google and @lightspeedvp to host our next $40,000 Marketing Engineering Hackathon on October 3rd at @profound HQ in SF.
The challenge: take a marketing process that would be impossible to perform manually, and build a system or agent that runs it.
Our NYC hackathon in June was 5x oversubscribed, and there are only 40 spots for this one, so apply early. Applications close September 20.
amy retweeted
Hey @ravishagrwal - we went ahead and shipped the feature you asked for
🫡
.@GammaApp grew to $100M ARR with AEO as their primary channel to acquire customers.
This is the first episode of my new podcast with @ZargaryanArthur, Distribution, and we have @ravishagrwal who leads Growth at Gamma joining us.
This is an absolute masterclass on AEO, including:
- 04:23: How Gamma Grew 8x Off ChatGPT Referral Traffic
- 08:50: Writing for LLM Crawlers vs Human Readers
- 16:23: Why Reddit Is the Single Most Important Channel for ChatGPT Citations
- 16:34: Ranking Top Platforms for AEO: Reddit, YouTube, LinkedIn, X & Owned Content
- 36:53: The Half-Life of an AI Citation & How to Stay Ranked Over Time
amy retweeted
Agent Led Growth is driving outsized growth at the best companies rn
Market to the agents, not to humans
cc @profound @thejamescad
Today I learned AI search/AEO is our top converting customer acquisition channel at @fal 💡📈
Here's what happened: 👇
In our onboarding flow, we started asking people how they found us and broke it down into Google, AI Search, Social Media, Blog, Event...
I was honestly surprised to see AI search drove the highest % of customer acquisition and that it outpaced organic search from Google.
So now that we know AI search is driving acquisitions I am still curious about
1. which AI search engine drives growth (Chat GPT, Claude, Grok...)
2. what were the users looking to solve with fal (why did they convert from AI search and what did they search)
Keep reading 🧵
amy retweeted
New episode of The Marketing Engineer Podcast: @MattSwulinski, Head of Growth at @WisprFlow.
Matt went from running Wispr Flow's marketing solo to building an agent-powered marketing OS for a 20-person team.
tryprofound.com/resources/po…
amy retweeted
Profound is now an official @AnthropicAI connector, and with today's announcement we're unveiling all new capabilities.
You could already surface the analytics you get in @profound via the MCP, so you can run analysis without leaving your conversation with @ClaudeAI.
Now you can also:
1/ Generate prompts from Claude and add them to your existing prompt set
2/ Design, build, and run Profound Agents without leaving Claude
3/ Ideate on marketing automations by working with the MCP directly in Claude
Claude is the harness you already work in: broad, capable, great at reasoning across whatever you throw at it. A Profound Agent is a marketing specialist that's always just a tool call away, built on top of your brand's context, our data, and our runtime. Put them together and you get an orchestrator and its sub-agents, a mixture of experts.
With these new capabilities, Claude isn't just talking to Profound, it's building inside Profound on your behalf. And because every agent runs on the same runtime that powers the AI Search efforts at scale for thousands of our enterprise customers, what you build in a chat is a reusable Agent that can be shared across teams.
tryprofound.com/blog/the-pro…
amy retweeted
Profound is now an official @AnthropicAI connector, and with today's announcement we're unveiling all new capabilities.
You could already surface the analytics you get in @profound via the MCP, so you can run analysis without leaving your conversation with @ClaudeAI.
Now you can also:
1/ Generate prompts from Claude and add them to your existing prompt set
2/ Design, build, and run Profound Agents without leaving Claude
3/ Ideate on marketing automations by working with the MCP directly in Claude
Claude is the harness you already work in: broad, capable, great at reasoning across whatever you throw at it. A Profound Agent is a marketing specialist that's always just a tool call away, built on top of your brand's context, our data, and our runtime. Put them together and you get an orchestrator and its sub-agents, a mixture of experts.
With these new capabilities, Claude isn't just talking to Profound, it's building inside Profound on your behalf. And because every agent runs on the same runtime that powers the AI Search efforts at scale for thousands of our enterprise customers, what you build in a chat is a reusable Agent that can be shared across teams.
tryprofound.com/blog/the-pro…
amy retweeted
From our vantage point at Crew, these are the AI-native GTM Mafia’s forming right now:
•Profound
•Harvey
•Legora
•Sierra
•Decagon
•Clay
•Listen Labs
•Basis
•Rogo
•Granola
•Anysphere (Cursor)
•Glean
•Baseten
•Fireworks
amy retweeted
Aim is the agent harness designed specifically for marketing. It a major piece in where we're taking the @profound platform.
That's why I'm excited for Josh Blyskal to give everyone an inside look at how Aim works alongside marketers this Wednesday.
tryprofound.com/resources/we…
amy retweeted
Today, @profound is launching Aim, the first background agent purpose-built for marketers.
For months, we've been obsessed with one problem: dashboards tell you what's happening, but not how to act on the data.
Aim is the agent harness designed specifically for marketing. Aim is trained from scratch on Profound's proprietary data, grounded in our research, and understands how marketers get work done.
Aim analyzes your AI Search data, Prompt Volumes, competitive insights, and Knowledge Base to surface the opportunities worth acting on. It finds the anomalies that matter so you can spend your time on what moves the needle.
Every Project comes with a data-backed brief and recommended tasks. From there, you can:
• Chat with Aim to refine the plan
• Deploy the custom Agent in one click
• Track progress automatically
Aim is your newest teammate keeping you moving in the right direction, working 24/7.
amy retweeted
If your company doesn't have a GEO strategy yet, it's time.
Today, @profound is launching Aim, the first background agent purpose-built for marketers.
For months, we've been obsessed with one problem: dashboards tell you what's happening, but not how to act on the data.
Aim is the agent harness designed specifically for marketing. Aim is trained from scratch on Profound's proprietary data, grounded in our research, and understands how marketers get work done.
Aim analyzes your AI Search data, Prompt Volumes, competitive insights, and Knowledge Base to surface the opportunities worth acting on. It finds the anomalies that matter so you can spend your time on what moves the needle.
Every Project comes with a data-backed brief and recommended tasks. From there, you can:
• Chat with Aim to refine the plan
• Deploy the custom Agent in one click
• Track progress automatically
Aim is your newest teammate keeping you moving in the right direction, working 24/7.
amy retweeted
Marketing conversations happen in @slackhq, so we brought @profound there too.
Tag Profound in any channel or thread and get answers in real time. It reads your thread context, so its answer actually reflects the conversation.
tryprofound.com/blog/collabo…
amy retweeted
Hosted @Alfred_Lin at @profound HQ NYC today for a fireside.
3 quick takeaways:
- There are few category defining companies; when you have one, lean in hard
- The best companies aren’t always the most complex (bullish app layer)
- No sacred cows (you must constantly evolve)
🐐
amy retweeted
I think joining companies like:
- Factory
- Profound
- Cognition
- Sierra
- Decagon
- ElevenLabs
As a young seller, operator, or engineer is the best thing you can possibly do for your career
What comes w/ joining a company like that:
- life long professional connections that are otherwise impossible to find
- career slope. often times you can promo pretty fast and get into roles that really push you to learn quickly
- equity + income, especailly in sales on the income side, you can see a lot of overperformance there
- future opportunities at the next unicorn bc you just built your resume w/ logos like these
Join the best company you can as early as you can. do it again and again and again
amy retweeted
We're building something special here @profound.
A big thank you to @kleinerperkins for visiting us at our New York HQ and giving us an opportunity to tell our story.
Stay tuned for our next chapter as we expand to become the marketing platform for AI.
The front door of the internet used to be a search bar. Now it's AI.
Our video series "History in the Making" is back, featuring more of the companies building the future at Kleiner Perkins. First up: @profound.
We spent the whole day with the team in their growing New York office, watching them answer the question every brand is now asking. How does AI talk about us?
amy retweeted
Profound is changing the nature of marketing with AI.
In 22 months we have gone from an idea to a platform relied on by 15% of the F500 to *do the marketing*.
I believe in the future, every marketing team will use AI to do their work, and we are building a platform where that work takes place.
Thank you for the great piece @kleinerperkins !
The front door of the internet used to be a search bar. Now it's AI.
Our video series "History in the Making" is back, featuring more of the companies building the future at Kleiner Perkins. First up: @profound.
We spent the whole day with the team in their growing New York office, watching them answer the question every brand is now asking. How does AI talk about us?
