Let’s brag for a minute. @PGATOUR is up 24% in TV ratings, 15% in digital, 29% in social followers and 40% in social engagements. #PGATOURmeetings2018 @playofffinale – at La Quinta, CA
Allison Fillmore retweeted
Hoosier pride, stitched in. 🔴⚪
@IUHoosiers and @MerchantsBankIN expand their partnership with a five-year jersey patch agreement across all 24 varsity sports!
Debuting Oct. 17 vs. Ohio State.
Read more: bit.ly/4z0uDJZ
#GoIU #Learfield
Allison Fillmore retweeted
Congratulations to @KimDSports, Learfield President of Sports Properties, on being honored as a 2026 Nike Executive of the Year at the @_WomenLeaders Annual Convention! 👏
Proud to celebrate her leadership and impact across sports.
#WomenLeaders #Learfield
Allison Fillmore retweeted
Moving FORWARD together. 💪
The @_WomenLeaders Annual Convention connects great minds and expands opportunities for women in sports. Learfield EVP Deana Barnes @DBarnesTix moderated today’s Power Panel on driving revenue from any role.
#WomenLeaders #Learfield
Allison Fillmore retweeted
A first for @MKEPanthers! 🐾
Tabak Law becomes Milwaukee Athletics’ first jersey patch partner across men’s and women’s basketball and soccer.
Proud to connect hometown brands and college sports through Panthers Sports Properties.
Learn more: bit.ly/4j8mo9M
#Learfield #ForTheMKE
Way to go, Meghan! What a fun night celebrating you!
Congratulations to @meghanheinchon on receiving her @SBJ Game Changers honor.
Proud to celebrate Meghan alongside past Learfield recipients who continue to make an impact across the sports industry.
#SBJGameChangers #TeamLearfield
It’s a new era in college and athletics. Give it a read! #sportsbiz #sponsorships
A jersey patch can anchor a partnership that reaches well beyond the uniform. Learfield’s Allison Fillmore @allit23 explores what’s driving the rise of jersey patches and other prominent branding assets in @NACDA’s digital magazine.
Read: bit.ly/4yYYqlT
#CollegeAthletics
Allison Fillmore retweeted
A new partnership is taking the court. 🏀
@GoCards and @Ripple have announced a multi-year partnership bringing XRP branding to Louisville Men’s and Women’s Basketball, including a permanent presence on Denny Crum Court.
Learn more: bit.ly/3Tyzqmm
#GoCards #CollegeBasketball
Allison Fillmore retweeted
🏈🙌 We're excited to partner with @DoorDash for another college football season! As they team up with powerhouse programs across the country, fans can score Saturday deals, monthly prizes, and more all season long. 🍂🎉
Learn more: bit.ly/4gsIyR3
#CollegeFootball #GameDay
@AlabamaFTBL, @GatorsFB, @GeorgiaFootball, @IndianaFootball, @UMichFootball, @MizzouFootball, @OhioStateFB, @OU_Football, @oregonfootball, @TexasFootball, @uscfb
Allison Fillmore retweeted
A landmark partnership is headed to Rocky Top. 🍊
@Vol_Sports has named Knoxville-based @AxleLogistics its first official jersey patch partner for men’s and women’s basketball through a five-year agreement created in collaboration with the Vol Network.
Learn more: bit.ly/4qo5SUx
#GBO #Vols #LadyVols
Allison Fillmore retweeted
Progressive is expanding its college football presence across 13 universities. 🏈
Through a new agreement facilitated by Learfield, @progressive will connect with fans through on-field branding and integrated gameday experiences.
Learn more: bit.ly/4zkcPdz
#CollegeFootball #SportsMarketing
Allison Fillmore retweeted
Women’s sports are gaining momentum in NIL. 📈
Female student-athlete NIL activities grew 123% in 2025-26 vs. 2022-25.
Women’s basketball ranks No. 3 and softball No. 5 among the top sports represented in NIL activities.
Explore the data: bit.ly/4qhUMjO
#NIL #WomensSports #LearfieldImpact
Our incredible leader! Congratulations, @KimDSports!!
Congratulations to Learfield President of Sports Properties @KimDSports on being named a @_WomenLeaders in Sports Executive of the Year!
This well-deserved recognition celebrates leaders making a lasting impact across the sports industry, and we're proud to see Kim honored for her incredible leadership.
👏 Join us in congratulating Kim!
bit.ly/4ha2Lx3
#WomenLeaders #SportsBusiness #CollegeSports
Allison Fillmore retweeted
A new chapter for @WVUSports. 👏
We're proud to help bring West Virginia Athletics' first-ever jersey patch partnership to life alongside @AnteroResources.
The five-year agreement spans all 18 varsity sports and creates new opportunities for student-athletes, fans and one of college sports' most iconic brands.
More: bit.ly/4hHFhiY
#HailWV #CollegeAthletics #SportsBiz
Allison Fillmore retweeted
A new patch across 36 varsity programs represents an even bigger commitment to Buckeye student-athletes by @@jpmorgan.
@Chase is now the official bank sponsor and jersey patch partner of @OhioStAthletics, expanding NIL, financial education and career resources.
Facilitated by Learfield.
Learn more: bit.ly/3TXKwRG
#GoBucks #NIL #CollegeAthletics
Allison Fillmore retweeted

Ross Dellenger@RossDellengerJul 28
United States
United StatesConnected via United States App StoreAccount-level information, not a live location or per-post device.
Learfield, the multimedia rights partner and NIL roster facilitator of dozens for schools, released today its annual NIL report, which includes a jarring figure: It did $300 million in athlete sponsorship NIL this past year, more than doubling last year’s total.
💥
Ross Dellenger@RossDellengerJul 28United States
United StatesConnected via United States App StoreAccount-level information, not a live location or per-post device.
The deal is valued at more than $15 million annually.
Allison Fillmore retweeted
Built together in Champaign. Leading together nationally.
@BuseyBank will become the Official Financial Services Partner and inaugural jersey patch partner of @IlliniAthletics beginning this fall.
The expanded partnership was developed with Learfield’s Fighting Illini Sports Properties @IlliniLearfield team.
Learn more: bit.ly/4pHkhL3
#FightingIllini #ILL #CollegeAthletics
Allison Fillmore retweeted
A first for the Green Wave. 🌊
American Safety will become the first jersey patch partner in @TulaneAthletics history, appearing on baseball and volleyball uniforms beginning in 2026-27.
The partnership was facilitated by Learfield through @TulaneSP.
Learn more: bit.ly/3RvIAz9
#RollWave #CollegeAthletics
This one deserves a share!!! Many more to come @ColeG13!
Back in Dec, our team sold and announced the first jersey patch in college sports. In six months we’ve sold 20; 8 in the P4 alone.
What this @Learfield team is doing at scale is unlike anything in global sports marketing.
Allison Fillmore retweeted
A new partnership supporting Commodore student-athletes across all 17 varsity teams. ⚓
Beginning in 2026–27, @SRMConcrete will become @vucommodores first all-sports jersey patch partner.
The agreement was facilitated by Learfield through our Commercial Partnerships and @VandySportsProp teams.
Learn more: bit.ly/4yELBhp
#AnchorDown






















