Hoosier pride, stitched in. 🔴⚪ @IUHoosiers and @MerchantsBankIN expand their partnership with a five-year jersey patch agreement across all 24 varsity sports! Debuting Oct. 17 vs. Ohio State. Read more: bit.ly/4z0uDJZ #GoIU #Learfield

Congratulations to @KimDSports, Learfield President of Sports Properties, on being honored as a 2026 Nike Executive of the Year at the @_WomenLeaders Annual Convention! 👏 Proud to celebrate her leadership and impact across sports. #WomenLeaders #Learfield

Moving FORWARD together. 💪 The @_WomenLeaders Annual Convention connects great minds and expands opportunities for women in sports. Learfield EVP Deana Barnes @DBarnesTix moderated today’s Power Panel on driving revenue from any role. #WomenLeaders #Learfield

A first for @MKEPanthers! 🐾 Tabak Law becomes Milwaukee Athletics’ first jersey patch partner across men’s and women’s basketball and soccer. Proud to connect hometown brands and college sports through Panthers Sports Properties. Learn more: bit.ly/4j8mo9M #Learfield #ForTheMKE

A new partnership is taking the court. 🏀 @GoCards and @Ripple have announced a multi-year partnership bringing XRP branding to Louisville Men’s and Women’s Basketball, including a permanent presence on Denny Crum Court. Learn more: bit.ly/3Tyzqmm #GoCards #CollegeBasketball

🏈🙌 We're excited to partner with @DoorDash for another college football season! As they team up with powerhouse programs across the country, fans can score Saturday deals, monthly prizes, and more all season long. 🍂🎉 Learn more: bit.ly/4gsIyR3 #CollegeFootball #GameDay @AlabamaFTBL, @GatorsFB, @GeorgiaFootball, @IndianaFootball, @UMichFootball, @MizzouFootball, @OhioStateFB, @OU_Football, @oregonfootball, @TexasFootball, @uscfb

A landmark partnership is headed to Rocky Top. 🍊 @Vol_Sports has named Knoxville-based @AxleLogistics its first official jersey patch partner for men’s and women’s basketball through a five-year agreement created in collaboration with the Vol Network. Learn more: bit.ly/4qo5SUx #GBO #Vols #LadyVols

Progressive is expanding its college football presence across 13 universities. 🏈 Through a new agreement facilitated by Learfield, @progressive will connect with fans through on-field branding and integrated gameday experiences. Learn more: bit.ly/4zkcPdz #CollegeFootball #SportsMarketing

Women’s sports are gaining momentum in NIL. 📈 Female student-athlete NIL activities grew 123% in 2025-26 vs. 2022-25. Women’s basketball ranks No. 3 and softball No. 5 among the top sports represented in NIL activities. Explore the data: bit.ly/4qhUMjO #NIL #WomensSports #LearfieldImpact

A new chapter for @WVUSports. 👏 We're proud to help bring West Virginia Athletics' first-ever jersey patch partnership to life alongside @AnteroResources. The five-year agreement spans all 18 varsity sports and creates new opportunities for student-athletes, fans and one of college sports' most iconic brands. More: bit.ly/4hHFhiY #HailWV #CollegeAthletics #SportsBiz

A new patch across 36 varsity programs represents an even bigger commitment to Buckeye student-athletes by @@jpmorgan. @Chase is now the official bank sponsor and jersey patch partner of @OhioStAthletics, expanding NIL, financial education and career resources. Facilitated by Learfield. Learn more: bit.ly/3TXKwRG #GoBucks #NIL #CollegeAthletics

Built together in Champaign. Leading together nationally. @BuseyBank will become the Official Financial Services Partner and inaugural jersey patch partner of @IlliniAthletics beginning this fall. The expanded partnership was developed with Learfield’s Fighting Illini Sports Properties @IlliniLearfield team. Learn more: bit.ly/4pHkhL3 #FightingIllini #ILL #CollegeAthletics

A first for the Green Wave. 🌊 American Safety will become the first jersey patch partner in @TulaneAthletics history, appearing on baseball and volleyball uniforms beginning in 2026-27. The partnership was facilitated by Learfield through @TulaneSP. Learn more: bit.ly/3RvIAz9 #RollWave #CollegeAthletics

A new partnership supporting Commodore student-athletes across all 17 varsity teams. ⚓ Beginning in 2026–27, @SRMConcrete will become @vucommodores first all-sports jersey patch partner. The agreement was facilitated by Learfield through our Commercial Partnerships and @VandySportsProp teams. Learn more: bit.ly/4yELBhp #AnchorDown

30 sports. 850+ student-athletes. A first for @CalAthletics and the ACC. @Dialpad is the Golden Bears’ inaugural all-sport jersey patch sponsor and Official AI Platform for Fan Experience in a landmark partnership facilitated by Learfield. Learn more: bit.ly/4bHRxfr #GoBears #CollegeSports

A bold new era for the Jayhawks. 🔵🔴 @KUAthletics and @Ripple have announced a multi-year partnership featuring XRP on uniforms across Kansas Athletics, a first for major college sports. Beyond the patch: new student-athlete opportunities and financial + technology education for the KU community. Proud to help bring this bold new collaboration to life with @JayhawkSP. Learn more: bit.ly/4ycbqoH #Jayhawks #CollegeSports