Marketer/analyst. Creating content for martech, B2B trade media and agencies. Managing Director and Founder @market2marketer
London, UK
Joined January 2008
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Along with my contributions to The Guardian, BBC Radio 4 and even Wetherspoon News, I can now add Private Eye to the list.
Conversion rate optimisation fail @CostaCoffee - why on earth would you change the menu screen roughly EVERY 5 to 10 SECONDS before anyone has a chance to read it?
If this is true, the use of WhatsApp (particularly if on a personal mobile phone - and with someone known to exploit vulnerabilities) for the highest level of government business is a huge security risk. It also suggests official records are unlikely to be kept.
Even the super basic public guidance from @NCSC says private orgs should ask “Are there really no corporately available solutions that will achieve the same goal?” adding “you shouldn't use any of the apps for SECRET or above”. ncsc.gov.uk/blog-post/using-…
Agreed.
This is why I either use Google Scholar (academic search) or add a site: search operator in many queries.
Or I search/ask Reddit.
The Master of Arts degree at Oxford, Cambridge and Dublin has been doing heavy lifting for a few centuries… got mine for £50 and a few words of Latin en.wikipedia.org/wiki/Master…
Dawn Butler or any MP should be able to call out another when they lie - especially in the Commons.
A sad state that it is easier for an MP to tell porkies in Parliament than for another to call them out for it. Archaic rules hinder accountability.
I’ll admit, I’ve often discounted PR as an option. Partly as I’ve considered it harder and less guaranteed for B2B vs other tactics.
I’d love for this guide to show me how and prove me wrong.
It's a shame to see so many old-school marketers complain on this thread. The marketing industry divide can be summed up in this meme.
Andrew Warren-Payne retweeted
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Andrew Warren-Payne retweeted
The best way for #B2Bmarketers to drive relevance & urgency is by thinking ahead with a proactive approach. 🤨 Learn how to ditch old metrics & tactics in this #webinar featuring experts from @ON24, @NetLine_Corp and #Meltwater. 💡
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My best productivity hack. Not only does everyone understand it, but it also orders files quite nicely when used at the start of the filename.
I'm currently researching how technical debt impacts marketing and wider business units. This post from @StepsizeHQ is well worth a read if you need a primer on why it matters blog.stepsize.com/how-tech-d…
Andrew Warren-Payne retweeted
Join us on Tuesday September 29 at 2PM ET for a webinar with MarketingCharts and Activate Marketing Services announcing the State of Demand Gen 2020 Study Results! Register here: zoom.us/webinar/register/161… @marketingcharts @Activate_MS