Good morning. With all due respect, calling today’s Medici Minutes a “newsletter for artists” feels a bit like selling fast food as molecular cuisine. Let’s be honest: this isn’t guidance for creators it’s a playbook for NFT market participants looking to optimize returns. And that would be perfectly fine, if only it weren’t dressed up as artistic wisdom. What strikes me most today is the paternalistic tone: “artists should focus on a series.” As if artistic practice were a production line, and the artist’s role was to manufacture thirty nearly identical images in different colorways. That’s not artistic advice. That’s a marketing strategy. And it should be named as such, rather than presented as some profound insight into the creative process. But the real slap in the face is the comparison to Monet. Monet didn’t paint series to “strengthen the collection” or “build market recognizability.” He painted them because he was obsessed with light, time, and the fleeting nature of perception. His work was an exploration of seeing not a roadmap for sales optimization. Comparing generative NFT sets to the Rouen Cathedral series is like comparing wine tasting to sampling energy drinks. If someone wants to teach people how to make money in NFTs, that’s their prerogative. But telling artists what they should focus on…and framing it as artistic development, is something else entirely. Art begins where calculation ends. And what I read in today’s Medici Minutes isn’t a conversation about art. It’s a conversation about product. And I genuinely hope next week’s Medici Minutes won’t shake me up this much. I usually read it with real interest, but today it definitely sent my blood pressure soaring😉 Where is my coffee?