The problem is that privacy rules imposed by vertically integrated platform owners are not economically neutral. Apple and Google are not just neutral referees setting privacy standards. They also operate major commercial ecosystems that benefit when independent third parties lose access to signals or delivery paths that the platforms themselves can still reach through first-party relationships. Because Apple has an easy way to get its users to click on the Accept button, they are exploiting this to their own advantage. If regulators were doing their work, there would be a lot more scrutiny.