ALT Alt text: A famous meme. A man (blue checked shirt, 20s) is holding hands with a partner (turquoise top - why am i describing the colours?!) in the background, looking back making a pouting face, looking at a woman in a red dress who has walked past. His face shows signs that he is attracted to her. His partner is not happy. Rightly so. Terrible behaviour. I have put the tags 'stakeholder/client' over him, the tag 'Measurable, tangible outcomes' over his partner, and 'AVE' as in advertising value equivalent ( a poor metric of PR/marketing success) over the woman in the red dress.