Alexa Christon (@achriston) profile picture

Marketer, Co-host @Adlandiapodcast

boltedtothefloor
Joined August 2008
Photo by Alexa Christon (@achriston)Photo by Alexa Christon (@achriston)Photo by Alexa Christon (@achriston)Photo by Alexa Christon (@achriston)Photo by Alexa Christon (@achriston)Photo by Alexa Christon (@achriston)Photo by Alexa Christon (@achriston)Photo by Alexa Christon (@achriston)Photo by Alexa Christon (@achriston)Photo by Alexa Christon (@achriston)
Alexa Christon retweeted
India has the quantity & quality of people to become an enormous new English-language media market that then exports to the world. Acculturation has come from years of lurking on Western social media. Accents are obviated by pseudonymity, AI, VR. And creators monetize via web3.
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great times jamming w/ @laura_correnti & @achriston @adlandiapodcast on intersection of web3 & media-- - web3 101 - role of brands - role of legacy media - the future of membership & community always fun riffing w/ friends. podcasts.apple.com/us/podcas… (btw best cover art ever?)
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Alexa Christon retweeted
"Success is the inevitable byproduct of learning (not education)." @naval
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Good soup
We’re watching web3 move toward consumer-grade adoption in real time, and blockchains are the heart of it. But scalability is not the only measure of success, argue @dete73 & @_bebner β€” developers should focus on accessibility and open crypto to the world. future.a16z.com/blockchain-n…
#BTC and #ETH go to all time highs and @GE breaks up - 🀯 witnessing seismic shifts in American business, etc…but probably nothing.
Alexa Christon retweeted
It’s not so much that decentralization is a panacea. It’s that when you are over-centralized, you decentralize. And then, if people over decentralize, they recentralize. But around new hubs this time. So it’s bundling, unbundling, then rebundling.
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Alexa Christon retweeted
Changing name to Meat
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Alexa Christon retweeted
The Pseudonymous Economy: why we might follow Satoshis path in the future. @balajis introduced this very interesting concept and I found no good video on it besides his original talks - so I made one myself.
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Alexa Christon retweeted
DAOs are already automating finance. Soon they will transform storytelling, media, and character creation, too. @cuysheffield on the new decentralized models of creator-fan collaboration. future.a16z.com/fantasy-holl…
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Alexa Christon retweeted
The media flippening is already here. Legacy media corporations spent down their trust. All they had was distribution. Now not even that.
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Alexa Christon retweeted
For many artists, the marketing is the product.
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Alexa Christon retweeted
The passion economy is the what; the ownership economy is the how.
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Alexa Christon retweeted
It’s crazy that Nickelodeon / Adult Swim / Cartoon Network (and other brands / content owners) don’t realize that if they spend $100k to buy a Bored Ape or $50k to buy a Gutter Cat - they own all the commercial rights and start making content and merch with it tomorrow.
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Alexa Christon retweeted
This will be one of the most fascinating studies in retail over the next year. The stock is up nearly 300% since the announcement of the partnership in July 2020. People will actually purchase this.
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So honored to guest on @adlandiapodcast. We talked about all things podcasts β€” scripted fiction, audio brand advertising, and more!
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Alexa Christon retweeted
Advertisers’ protracted pursuit of cross-media measurement is gathering pace. buff.ly/3uOJfuV
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crypto's greatest application will be a single passport for the internet.
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Alexa Christon retweeted
Wine list playlist @Spotify @conchaytoro
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Alexa Christon retweeted
a deep dive into Apple and Spotify’s paid podcast tools, individually and comparatively hotpodnews.com/subscription-…
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