@acfrank

Marketing analyst @gartner_MKTG, music enthusiast, dad, new yorker, science fan. he/him/his

 Virtual
blogs.gartner.com/andrew_frank
Joined April 2008
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  • Followers1.8K
30Media
Copyright and content provenance matter. Read about Adobe’s approach here. digiday.com/media-buying/how…

How Adobe is adding new generative AI tools for enterprise clients and everyday users

The company says "hundreds" of brands and agencies are generating content with Adobe Firefly and a new beta version of Adobe Express.

digiday.com
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Nice summary of my Symposium session on contextual #advertising lnkd.in/ekHHhXKP
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Nice summary of my Teach AI About Your Brand Symposium presentation from MarTech: #ai #brand #gartnermktg hubs.li/Q01QWltn0
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Psyched to be heading to Denver for Gartner's Marketing Symposium next week (3/22-3/24)...if you're heading there, I'll be on stage Monday 3:30pm talking about why and how you need to Teach AI About Your Brand and then on Wed at no…lnkd.in/e9hCnKRR lnkd.in/dJVkr8sG

Get Ready for Gartner’s Marketing Symposium | Andrew Frank

Psyched to be heading to Denver for Gartner's Marketing Symposium next week (3/22-3/24)...if you're heading there, I'll be on stage Monday 3:30pm talking about why and how you need to Teach AI About...

linkedin.com
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Collaborative AI Scenarios in the Future of Marketing dlvr.it/SmHHb3
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Good read from @martyswant: Marketers forge ahead with metaverse experiments despite murky economy via @Digiday digiday.com/marketing/market…. @acfrank #metaverse #CMO #GartnerMKTG

Marketers forge ahead with metaverse experiments despite murky economy

Despite all the hype, marketers say 2023 will be another year of Web3 experiments amid uncertain budgets and uncertain results.

digiday.com
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#GartnerMKTG analyst @acfrank weighs in on @wsjCMO #marketing predictions for 2023, via @PatrickCoffee: wsj.com/articles/edgy-campai…. #CMO #MarketingTips #AI

Edgy Campaigns Are Out, TikTok Won’t Stop and Other 2023 Predictions for Marketers

In a year to play defense, CMOs will struggle to get flashy projects greenlighted and AI will be ever more used for online brand protection. CMOs might feel they’re flying blind, but those who can...

wsj.com
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When it comes to AI-powered image generators, @acfrank of @Gartner_inc says, "This is a really big revolution.” Read how this #tech is becoming embedded in creative platforms via @PatrickKulp in @Adweek. #GartnerMKTG #AI #ArtificialIntelligence bit.ly/3NWy8dN
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Curious on how the #AIBillOfRights might affect brands and their ability to create #marketing and customer experiences? #GartnerMKTG analyst @acfrank weighs in. Read more from @jenn__torres at @cmswire: bit.ly/3EKwKs8. #CMO #AI #CX @Gartner_inc @Gartner_inc

What Is the AI Bill of Rights and How Does it Affect Marketing, CX?

The White House has some advice when it comes to the ethics of artificial intelligence in its new "bill of rights."

cmswire.com
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Why the Russian Invasion of Ukraine Should Inspire Brands to Take a Fresh Look at Blockchains dlvr.it/SLxvbQ
#Marketing leaders 👋 Economic & social upheaval continue to put new demands on businesses & brands. Join me and @Gartner_MKTG's new #webinar on 1/5 to discover the top predictions for the future of marketing. #GartnerMKTG gtnr.it/3JwUCQ2
Cohorts, Context And Cookies: What’s Next In The Quest For A Sustainable Ad Ecosystem? adexchanger.com/the-sell-sid… #privacy #digitaladvertising

Cohorts, Context And Cookies: What’s Next In The Quest For A Sustainable Ad Ecosystem? | AdExchanger

As yesterday’s cross-domain tracking methods fade into history, the entire digital ad community is casting around for a suitable replacement.

adexchanger.com
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Google Delay Means Marketers Live in Cookie Tracking World Another Two Years by @domnicastro bit.ly/3jmuFIk
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Here's a blog post to brighten your day: blogs.gartner.com/andrew_fra…
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Marketers at the Edge of Doom dlvr.it/S0L5JT
Privacy and Chaos dlvr.it/Rrkhly
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This week at #GartnerMKTG, be sure to catch @JenPolk1 as she shares Gartner’s predictions for #marketing developments to watch in 2021. Read more here. @Gartner_MKTG gtnr.it/33DOWQE

AI in Marketing: How CMOs Can Drive Real Business Value | Gartner

Only one in three CMOs see expected AI returns. Learn how high performers maximize AI’s business impact by focusing on outcomes, not just efficiency.

gartner.com
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Interested in some of the key highlights and research discussed on Day One of Gartner Marketing Symposium/Xpo? Check out some of the @Gartner_MKTG insights shared today. gtnr.it/2Vo5rvJ

Gartner Marketing Symposium/Xpo, Day 1 Highlights

Read the highlights from Day 1 at the Gartner Marketing Symposium/Xpo #GartnerMKTG #CMO #marketing

gartner.com
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Marketing and HR Should Talk About the Future dlvr.it/RmfsYW
Google, The Trade Desk, MediaMath, Amobee and Adform Lead The Pack In Gartner’s 2020 Ad Tech Magic Quadrant adexchanger.com/ad-exchange-… @AdExchanger

Google, The Trade Desk, MediaMath, Amobee, Adobe and Adform Lead The Pack In Gartner’s 2020 Ad Tech...

It’s not the biggest surprise that Google, The Trade Desk and MediaMath were pegged as “leaders” in Gartner’s third Magic Quadrant for ad tech.

adexchanger.com
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