@_VBCJi
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Creative Director • Founder • Strategist. London-made, globally used.
London
Joined May 2010
- Tweets6.7K
- Following4.1K
- Followers2K
- Likes2.5K
UX before style guide. Fix the journey, then dress it. Design can’t rescue a broken flow. Action: map steps, questions, wait times, handoffs; solve the ugliest one first.
Strategy test: can a junior make the right call without Slacking you? If no, you don’t have a strategy yet.
Messaging pyramid: Problem → Promise → Proof. If your site opens with adjectives before evidence, you’re doing poetry, not persuasion.
Identity systems beat logo worship. If the social content, webpage, or app icon looks weak, the logo doesn’t matter.
Brand vs performance is a fake war. Brand creates demand; performance harvests it. Starve one and the other dies.
Chris Joyce retweeted
Don't ever stop sharing this video.
The Tories have ruined this country.
RUINED it.
All the while lining the pockets of themselves and their mates.
#generalelection
#JulyToryWipeOut
#ToriesLiedPeopleDied
Chris Joyce retweeted
Every single time the Conservatives come to power they increase the size of NHS waiting lists.
Please don't let them blame it on Covid or anything else; they were doing exactly the same thing in the 90s.
Please RT if you think everyone should be clear on this.
When the producers get a last min client change
Liberal women spend $4,000 to bash sticks on the ground and scream at a ‘Rage Ritual Retreat.’
The bizarre wellness retreat is designed to help women deal with anger.
Chris Joyce retweeted
Catch the premier episode of BIMA Web3 Talks! Join Web3 Council Co-Chairs, @TomKDowning & @SarahEWeller as they have a chat with @_VBCJ of @VelvetBadger .
Dive into the world of #Web3 with us! Watch now: youtube.com/watch?v=GUB63W2v…
#BIMAWeb3Talks