Insight not ideology | Marketing Agency Evolutionary Consumer Psychology "The heresy of heresies was common sense."
London
Joined July 2021
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Uncommon Sense retweeted
The @JohnLewisRetail Christmas🎄advert is the usual woke drivel we have come to expect.
Here @Lee_MakesSense founder of @_UncommonSense0, an advertising & marketing agency, adroitly dissects its main, depressing themes.
dailysceptic.org/2026/11/04/…
Uncommon Sense retweeted
The John Lewis Christmas ad this year is back 'on message' and paints a depressing but sadly accurate picture of a modern Britain of dysfunctional families, bratty kids and failed parenting, says Lee Taylor. dailysceptic.org/2026/11/04/…
Uncommon Sense retweeted
What happened to the @Telegraph
dailybritain.co.uk/articles/…
Uncommon Sense retweeted
Jaguar launched its electric future by hiding the car and moving past its own fans.
Toyota launched its electric Hilux by dropping a caravan on it, exactly like Top Gear did in 2003, because its fans voted for that.
One brand treated its history as baggage. The other dropped it from height.
uncommonsense.co.uk/2026/10/…
Uncommon Sense retweeted
Netflix just put Jordan Peterson’s best line in the mouth of its aristocratic hero.
Five years ago that was career-ending. Now it’s prestige drama.
Uncommon Sense retweeted
Branded an "anti-woke hero", Ryan Breslow warns that entitled employees who have abandoned common sense will be the death of every company
“Listen, HR wields a lot of power in an organisation, and some people can wield power judiciously, of course. But when you have unqualified people holding a lot of that power...”
Read the full interview ⤵️
telegraph.co.uk/news/2026/08…
Uncommon Sense retweeted
The mainstream media wanted CPAC GB to fail.
It didn't.
uncommonsense.co.uk/2026/07/… @trussliz
Uncommon Sense retweeted
Lee Taylor is in coversation with @joshxhowie about the classic advertising campaign mounted by @rickygervais for his new Dutch Barn Vodka.
I am off to London, I musn't forget my stab vest.
Eight months later we are still talking abut it.
Uncommon Sense retweeted
"People and planet before profit, always."
If that were true, you'd be a charity. You're not. Profit pays the people and funds the planet virtue signalling, and everyone in the room knows it.
Uncommon Sense retweeted
Podcasting has 4.5 million shows. Roughly one in ten still releases episodes. A third of new ones are dead within a year.
And most podcast ad money is spent on bundles across dozens of shows at once, hand-picked by nobody.
Uncommon Sense retweeted
The leadership training industry has one product: a certificate that says you're a leader.
Ferguson at East Stirlingshire in 1974. No money, part-time players, no goalkeeper. That's where leaders get made. Not in a Novotel off the M6.
uncommonsense.co.uk/2026/07/…
Uncommon Sense retweeted
Most advertisers aren't avoiding @LD_Sceptics
readers. Brand-safety blocklists are doing it for them, automatically.
450k monthly readers. 1.8m page views. 65% engagement. An audience that chose to be there and pays to keep it going, that most media plans never even reach.
That's the gap we close: uncommonsense.co.uk/2026/06/…
@toadmeister
Uncommon Sense retweeted
Every consumer being targeted by a marketing campaign is running on hardware that hasn't meaningfully changed in 200,000 years.
The discipline that studies it is evolutionary consumer psychology.
@GadSaad wrote the foundational text. The industry stopped reading it. 🧵
Uncommon Sense retweeted
In 2011 @GadSaad wrote the manual for understanding your customer.
The marketing class stopped reading.
His new book Suicidal Empathy, diagnoses what they did next.
Bud Light: -$1.4bn.
Jaguar: -97.5% in Europe.
I've written the post-mortem ↓
uncommonsense.co.uk/2026/05/…
Uncommon Sense retweeted
Article: 'Your podcast avatar helps you speak to people who need to hear your show most.' Finally. Basic marketing that most podcasters completely ignore. They're talking to themselves, not their audience.
thepodcasthost.com/planning/…
Uncommon Sense retweeted
Jaguar's rebrand wasn't aimed at people who buy £120,000 cars. It was aimed at people who work in ad agencies, have blue hair and want to win at Cannes. There is a world of difference between those two audiences, and confusing them costs real money. Link below ⬇️
Uncommon Sense retweeted
New Ofcom boss inherits the Online Safety Act... Perfect. The regulator that fines channels for wrongthink now controls internet speech. This isn't about safety, it's about giving bureaucrats a virtue-signalling shield to censor dissent.
theguardian.com/media/2026/a…
