Insight not ideology | Marketing Agency Evolutionary Consumer Psychology "The heresy of heresies was common sense."
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Joined July 2021
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Uncommon Sense retweeted
The @JohnLewisRetail Christmas🎄advert is the usual woke drivel we have come to expect.
Here @Lee_MakesSense founder of @_UncommonSense0, an advertising & marketing agency, adroitly dissects its main, depressing themes.
dailysceptic.org/2026/11/04/…
John Lewis has made an advert about a family short on time and attention. Its answer is a room full of stock.
Our founder Lee Taylor on why the ending sells the problem back as the cure, and what that says about Christmas advertising.
Full piece is linked below.
Uncommon Sense retweeted
The John Lewis Christmas ad this year is back 'on message' and paints a depressing but sadly accurate picture of a modern Britain of dysfunctional families, bratty kids and failed parenting, says Lee Taylor. dailysceptic.org/2026/11/04/…
Commentary: eighty years of serious political and cultural argument. 248.5K monthly users, 1.27M page views, 675K podcast downloads a month, reaching an affluent, politically engaged US audience.
Get in touch to find out more: uncommonadspace.com/contact-…
What would the men who came home from the Somme and Normandy make of a poppy sold in different versions?
They wore one flower for every comrade they lost, no matter who he was.
It was enough for them. It should be enough for us.
Not every brand needs an extension.
Uncommon Sense retweeted
What happened to the @Telegraph
dailybritain.co.uk/articles/…
The Critic, an 11,000-circulation UK current affairs magazine, has ad space available: 350K monthly website visits, 11K newsletter subscribers, and 34K podcast downloads a month.
Get in touch to find out more: uncommonadspace.com/contact-…
How a twenty-year-old master plan became one of the world’s most recognisable brands: uncommonsense.co.uk/2026/10/…
Victoria’s Secret spent decades teaching customers what an Angel is.
The backlash to Romee Strijd’s rejection shows those expectations don’t reset because a new approach posts impressive engagement figures.
Ahead of Sunday’s show, read our take in the comments :
What the original Victoria’s Secret customer wanted, and why it still matters ahead of Sunday’s show: uncommonsense.co.uk/2026/10/…
150,000 people turn to MoneyMagpie every month for straight-talking money advice. An audience that reads with a financial decision already in mind, not scrolling for entertainment.
Enquire about ad space: uncommonadspace.com/contact-…
Jaguar’s boss says criticism of the Type 01 is “very British”.
It isn’t knocking a British brand. It’s grief. We wanted a beautiful electric Jaguar, and we still do.
Our eulogy for the Jaguar we loved:
uncommonsense.co.uk/2026/10/…
The Jaguar many of us grew up wanting, the one that made you turn your head in a car park, has gone.
Somewhere, a design studio is already sketching its replacement.
The only question is whose badge it will wear.
Read our take in the comments 👇
Jaguar always sold desire. Status, beauty, belonging: the innate drives that made people want one.
The rebrand traded all of that for “copy nothing”, and left the door open for a rival to build the Jaguar we still want.
Our full take: uncommonsense.co.uk/2026/10/…
Founded and edited by Claire Lehmann, Quillette has built something rare: a genuinely engaged, intellectually curious readership.
Enquire about advertising with them today:
uncommonadspace.com/contact-…
400,000 apps. One algorithm. No relationship with any of the audiences it reaches. TikTok’s new ad network is a scale play, not a trust play.
Read our take below:
uncommonsense.co.uk/2026/10/…
Buyers wondering whether an electric pick-up can take a beating now have their answer, in a form they already know and like.
uncommonsense.co.uk/2026/10/…
Uncommon Sense retweeted
Jaguar launched its electric future by hiding the car and moving past its own fans.
Toyota launched its electric Hilux by dropping a caravan on it, exactly like Top Gear did in 2003, because its fans voted for that.
One brand treated its history as baggage. The other dropped it from height.
uncommonsense.co.uk/2026/10/…