At Phase 5, we bring together experts in marketing research, user and customer experience, innovation and design.

Toronto, Ontario
Joined September 2017
Webinar tomorrow! Innovation is only smart when it solves the right problems. In our webinar, we’ll share practical ways to identify high-value opportunities, prioritize them, price them effectively, and communicate their value clearly. Register here: hubs.li/Q03xCNNk0
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At Phase 5, our commitment to high-quality data is unwavering. We have developed our own set of best practices designed to mitigate the risk & ensure our clients continue to get market research results and insights that are valid, accurate and actionable. hubs.li/Q03xCP6l0
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CX is at risk of losing its power as a strategic discipline. How do we turn the tide? Read what’s going wrong—and more importantly, what we can do to fix it. hubs.li/Q03xCNL90
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Innovation is only smart when it solves the right problems. In this webinar, we’ll share practical ways to identify high-value opportunities, prioritize them, price them effectively, and communicate their value clearly — grounded in real customer needs. hubs.li/Q03wqCb90
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We all know not every bubbly is Champagne. But what if anyone could slap “Champagne” on their bottle? That’s what’s happening to CX right now. Everyone’s calling what they do “CX”—but real CX is strategic, holistic, and human. hubs.li/Q03rr5gr0
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On May 14 our Partner and head of the UX Strategy & Design practice, Arnie Guha, Ph.D. presented, Designing for Drift: Introducing the TAR Framework for AI UX with TorCHI during a live virtual session. hubs.li/Q03ptZtM0
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Last chance to register! A better customer experience isn’t just nice to have—it’s your competitive advantage. Learn how top banks drive growth through CX-led innovation. Sign up for our webinar on May 8 at 2pm ET! hubs.li/Q03lc1G40
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Now more than ever, understanding your market is crucial. Cutting research budgets might offer short-term savings but can lead to long-term setbacks. Invest in insights to navigate uncertainty with confidence. hubs.li/Q03hQ2w70 #marketresearch
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Our CMO, @StSigaud will be attending The 2025 Payments Canada SUMMIT May 6-8 in Toronto. Let us know if you'll be there too - looking forward to a great event! hubs.li/Q03jH4PJ0
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What separates innovative banks from those struggling to keep up? A deep understanding of customer needs and behaviors. Join our webinar to discover how leading banks use CX-driven product innovation to grow in an increasingly competitive market. hubs.li/Q03gBBkF0
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Many banks focus on product features, but real innovation starts with customer experience. Join our webinar to explore how banks can use customer insights to create financial products that strengthen loyalty and drive long-term growth. Reserve your spot. hubs.li/Q03gBpz60
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Banks are facing rising competition from fintech, economic uncertainty, & evolving regulations. Join our webinar to learn how CX-driven innovation can help banks attract and retain customers in this rapidly changing landscape. hubs.li/Q03fwlKM0
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Partnering with @NYPAYGROUP, we recently conducted a survey of leading financial, payments, fintech, and consulting professionals in the US to get their views on AI in the payments landscape in 2024 and what 2025 is expected to bring. Read the findings! hubs.li/Q03chhH60
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Check out where you can find us on the road this spring! hubs.li/Q03bjP3t0
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What is ‘mental availability,’ and why is it critical for your brand’s health? hubs.li/Q0389LMx0
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