Fall showed up, so we slowed down. Yin yoga and a sound bath with Susie Miller for the Autumn Equinox. Thanks to Susie for hosting and to Nick for bringing us together. #Wingman #Wellness

Going quiet doesn't hold your position. It hands it to whoever kept talking. That's the Pause Trap. bit.ly/4gOwrxH

Welcome Matt, our new Senior Paid Search Manager! Boston agency roots, LA startup experience, and a decade of ecommerce and lead gen performance work. Off the clock, he's traveling with his wife or catching shows around LA.

Cutting media when sales soften feels safe. It's usually the most expensive move you can make. There's research that shows why, and a few brands who refused to go dark and pulled ahead. What the silence actually costs 👇 bit.ly/4ghZyum

Summer well spent. The Wingman crew making memories with friends and family.

Spring promo. A launch. A seasonal push. Each one wraps up and hands the next campaign nothing. That's the Project Trap, and it's costing you the momentum you already paid for. bit.ly/4gjfI7c

The spring promotion ends. The launch wraps. The seasonal push closes out. And everything each one learned? Gone. That's The Project Trap. Quietly expensive, impossible to unsee. Smart media doesn't start over. It compounds. Escape it bit.ly/4x4YsZf

Thank you to the team at TikTok for hosting us at HQ yesterday. Great lunch, even better presentation. Big thanks to Anastasia Jones and Katie Peterson for making it happen. Excited for what's ahead.

Some afternoons are worth closing the laptop for. Last Friday the Wingman crew cruised through Huntington Harbor. No screens, no meetings, just good people on the water.

Incredible people. A great cause. And some good golf. Every year, we look forward to joining our partners Sit ’n Sleep for the annual Wounded Warrior Project Golf Tournament. Proud to support an organization that helps and empowers veterans and their families.

100% AI-produced. Broadcast quality. No crew. No location. No six-figure budget. The creative bar hasn't moved. The production model has.

Traditional broadcast TV delivers mass reach at scale. Programmatic uses device data to build precise frequency against the people who actually saw your ad. Give every channel the job it's built for — your media spend works harder. bit.ly/4eIrkjf

The brands winning tomorrow started building relationships with customers months ago. Are you planting seeds or just harvesting what's left? bit.ly/3QwJA57

You're not running out of conversions. You're running out of people who know you well enough to convert. That's the Instant ROI Trap. Full breakdown at the link. bit.ly/4bPiHSh

Search teams get bonuses. Broadcast teams get budget cuts. Meanwhile, customers are taking 25-35% longer than 30 days to convert after seeing multiple touchpoints. Fix the measurement, not the media. bit.ly/4m0UvzX

Last-click attribution erases awareness touchpoints. You cut those channels. Pipeline narrows. Conversions get expensive. This is 1 of 5 thinking traps sabotaging growth. Read the breakdown + grab the free guide. bit.ly/4bANHE7

Honored to be included in @SitnSleep's celebration last Saturday as they wrapped a banner 2025. Thank you for having us — proud to be a partner helping Southern Californians get their best sleep ever. Congrats to their incredible team and vendors.

Welcome Paco, our new AI Creative Producer! With 20+ years across film, TV & streaming—from Man on Fire to Netflix/Amazon—and recent AI-driven work for Coca-Cola, Energizer & more, he's bringing serious creative firepower to Wingman Media.

The brands winning tomorrow started building relationships with customers months ago. Are you planting seeds or just harvesting what's left? bit.ly/460W1LC

Your CFO demands instant ROI on every marketing dollar. So you cut everything that doesn't convert by Friday. That's the exact moment you fall into the Instant ROI Trap. Read why immediate returns kill long-term growth. bit.ly/4qR8V7b