The protocol for #wordofmouth #UGC - Find, track & reward real brand fans 👥 | @bullzapp | WOM Authenticator
Joined January 2019
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“SocialFi could onboard millions — if it avoids its own bubble.” 🧵 A must-read on how trust, not tokens, will shape the next chapter of social apps.
WOM Protocol is already building that human trust layer with peer-reviewed content.
Full article 👇
🔗 cryptonews.com/exclusives/so…
Why build WOM Chain? Because authentic content needs authentic infrastructure 👇
WOM’s L1 empowers trusted recommendations, content validation & real creator rewards: all on-chain, all decentralized. ⛓️
Web3 can’t run on ad models built for Web2. SocialFi & InfoFi need their own Layer 1. WOM Chain enables:
-ultra-low fees
-instant finality
& native incentives for creators, curators & brands.
Built for scale. Built for truth.
WOM Protocol retweeted
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WOM Protocol just launched the Testnet of its EVM Layer 1 blockchain! 🚀A new era for SocialFi + InfoFi begins: 10,000 TPS, low fees and smart contract automation, to name a few of it‘s innovative features.
🔗Learn more:
thebitcoindaily.info/wom-pro…
Over 300,000 videos already authenticated via the WOM Protocol! 🎉
The constant use of the BULLZ app and decentralized peer reviews make this possible: no bots, no shortcuts.
In an era of AI-generated content, verified word-of-mouth should be the standard.
This is what WOM is all about and why WOM was built from 2019 on. We were a bit too early in Social/InfoFI but we had and have persistence. 🔥
we really went from “mindshare is goated” to “mindshare is badd”
spoiler: mindshare works but your perception of it is what’s broken
most people think mindshare means spamming timelines or having huge impressions => but that’s just noise, not value
real mindshare is not forced => without you needing to shout
the beauty of mindshare is that it actually filters out the first part to spotlight the second part
SocialFi. InfoFi. Tokenized recommendations.
The space is finally catching up and it’s exciting to see. New projects are validating what we’ve been building since 2019.
WOM was a precursor. But here’s the difference:
Everyone’s trying to incentivize content.
We went deeper.
From day one: Incentivize authenticity itself.
Peer-validated, trust-driven, value-based word of mouth. Not just signals. Signals with skin in the game.
The others are building platforms. WOM is building the protocol layer of trust.
#SocialFi #InfoFi
Web3 social is missing its revenue engine? Not anymore.
@clujso nails the problem and the solution already exists! 🤯👇
The WOM Protocol replaces ads with authenticated word-of-mouth, giving creators, authenticators & platforms a stake in every recommendation.
No ads. Just trust.
Today's at @paradigm's office, we (@socialgraphvc) touched on one of the largest problems web3 social has
ADCOINS
Web3 social is missing its biggest revenue engine: ads.
What if ad revenue was shared with those who bet early on viral content?
Adcoins flip the model—letting users, creators & brands all own a piece of attention.
Full piece linked below, and thanks to our cohosts @mbdtheworld (@YassineLanda, @albiverse ), @privy_io (@segall_max ), and @builders_garden (@limone_eth)
WOM Protocol retweeted
word of mouth marketing is the best form of marketing but also the hardest to achieve.
it means you constantly providing value, great service, being consistent, being true to your word and building trust over time.
it's not a short-term strategy.
WOM Protocol retweeted
Promote-to-earn 🔥 Share your favourite picks and earn $WOM! try.bullz.com/V15j/tw Discover, learn and connect with others on BULLZ...
#bullz #bullzapp #promotetoearn
WOM Protocol retweeted
@bullzapp
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AI can scale content. But can it verify what’s real?
AI is amazing at scaling content fast.
But trust? That still needs a human layer.
That’s why WOM Protocol pairs efficiency with peer-reviewed authentication—so only genuinely trusted content gets rewarded.
✨ Real people review content
✨ Decentralized consensus builds trust
✨ Rewards go to creators who pass the peer review
AI + Community = Scalable & Authentic
#socialfi #aimarketing #web3marketing
Tired of high ad costs with low engagement? Here’s why you should focus on organic growth instead 👇
✅ User-generated content (UGC) → More trust, better conversion
✅ Community-driven marketing → Fans sell better than ads
✅ Reward mechanisms → Users should benefit, not just platforms
Replace ads with real recommendations & let your users market for you!
What’s the #1 organic mistake you see brands make? #wordofmouth #socialfi #marketingtips
WOM Protocol retweeted
We need more crypto products that can onboard people and capital outside of the current crypto bubble, otherwise we'll continue to see the same liquidity go from project to project.
The reason why we don't see as many teams focused on tackling this problem is because short term value extraction is much more lucrative in the crypto space today.
I've talked to several founders who've mentioned that it's hard to stay motivated in building their products when they could spend a fraction of the effort launching a memecoin and make magnitudes more money.
This is why I have the utmost respect for the founders that show up every day to build out their longterm vision. These are the teams that will help crypto products reach larger audiences ("mass adoption").
🔥 FACT: High-quality content deserves rewards.
That’s why WOM Protocol exists:
✅ Creators earn for authentic word-of-mouth recommendations.
✅ No more unpaid value extraction.
✅ Web3 enables fair content monetization.
Already live & integrated in @bullzapp 🚀
Let’s fix the broken system. #web3social #socialfi
How does WOM Protocol work? 🤔
🔹 Creators: Post recommendations → Earn WOM
🔹 Authenticators: Verify quality content → Earn WOM
🔹 Brands: Find & use UGC for ads → Use WOM content
🔹 Platforms: Display & monetize UGC → Earn WOM
A balanced economy where everyone benefits! 🚀 #socialfi #web3social
Word-of-Mouth Marketing: The Undisputed King 👑
New stats show why WOM beats all other marketing: 92% trust friends/family over ads, and 88% act on recommendations.
Want more proof it’s #1? Check out the facts: electroiq.com/stats/word-of-…
🔥 User Generated Content = Community Power!
With WOM Protocol, marketing becomes native and authentic:
🔗 Content creators submit recommendations.
👥 Authenticators review for quality + authenticity.
💎 Brands reward creators.
✔ Platforms win with non-invasive content.
This creates a win-win-win ecosystem! #web3marketing #socialfi
users keep asking me if I'm going to do "marketing" for @stokefire_xyz.
Marketing in crypto works best when it's bottom up from the community. super power of crypto is when holders and users are incentivized to help share and spread via word of mouth because they have some skin in the game.
We saw this work well already in Stoke Fire with the first wave of hype. This is good.
So building on this is more so focusing on making a good game and experience for the players and speculators. I do create videos and share on social media which is marketing.
Maybe some day I'd have a bigger budget where some other marketing could make sense.