🍪 It seems like cookies are finally getting an expiration date. After several delays (and some crumbling cookies!), Google has just announced that Chrome will wave goodbye to third-party snacking by Q3 2024.  #advertising #policies

Still get some questions about how to use VideoRunRun? Check out our #FAQ page to help 👇 videorunrun.com/faq/

Testing is Winning, almost with video ads! We call this xx-step process the Creative Loop that guarantees video as a new #growth lever for your business. This way, you have greater control over your messaging strategy by having data-driven insights at every step of the way.

👑 Creative is KING! Depending on the study, Creativity accounts for between 47% and 70% of an ad campaign's performance. But the video advertising industry as it stands today is leaving money on the table 💸💸 while overlooking the potential of creative elements. What about you?

Do you think you need such a perfect video to make ads on #YouTube? Absolutely not! This hit is also due to many ingredients specific to YouTube Ads. We can run a free audit of your video and tell you how it would perform on YouTube Ads. Take it easy 😉! youtu.be/ekESZIn4y18

Last September #YouTube surpassed Netflix as streaming platform. More than ever a "Must Have" channel for DTC marketers who need more options to meet their campaign objectives while keeping the cost of media from gutting their overall revenue.

Liquid Death, vous connaissez ? Une marque d'eau potable construite sur sa stratégie marketing vidéo. Des pubs plutôt longues qui font clairement de la #brandformance. Un nouveau cas d'école du pouvoir de la vidéo digitale et de #YouTube. youtube.com/watch?v=ueEKYyzM…

Marketers, où vous situez-vous ? VideoRunRun vous permet de vous focaliser sur les 5 premiers items de cette étude. Planifiez votre call de 15' avec nos équipes >> meetings.hubspot.com/romain9… marketingcharts.com/customer…

Etude sur les pubs vidéos digitales : YouTube une des seules plateformes permettant de diffuser des pubs vidéos "longues" digitalinformationworld.com/…

"Brand Awareness" : c'est la prio #1 des CMO en 2022 selon la dernière étude Nielsen. Un poil devant l'acquisition client, avec des KPIs un peu plus efficaces que les vues, comme le full-funnel media ROI. Un KPI que VideoRunRun impacte particulièrement. marketingcharts.com/brand-re…