🔥 "#Ad-supported #streaming is already watched by more viewers than traditional #TV but the shift to streaming is far from over. " >> and #YouTube is leading the way. Google performance x YouTube Reach: It's time to turn up the volume on potential! magnite.com/research/us-stre….

A colossal database of information offering an analysis on the 2023 Digital state awaits anyone seeking deep insights. Dive in! #wearesocial #digital wearesocial.com/blog/2023/01…

🍪 It seems like cookies are finally getting an expiration date. After several delays (and some crumbling cookies!), Google has just announced that Chrome will wave goodbye to third-party snacking by Q3 2024.  #advertising #policies

Streaming is the platform of Choice. And #YouTube (8.7% of all TV use) #1 spot among streaming services! 🎯 More than ever YouTube is a "Must Have" to display ads for DTC to meet their $$ objectives & VideoRunRun makes it a Game Changer for your business. nielsen.com/fr/insights/2023…

Still get some questions about how to use VideoRunRun? Check out our #FAQ page to help 👇 videorunrun.com/faq/

Ecommerce brands have been left with no alternative but to adopt more innovative, experimental acquisition strategies to face soaring acquisition costs. At VideoRunRun we are dedicated to offering a solution that goes “outside the box”: #YouTube Ads modernretail.co/marketing/ho…

Google #PMax and Meta #ASC are similar in that they both have self-control over their campaigns, and lack analytics or creative insights for advertisers. #videoadvertising #DTC adexchanger.com/commerce/mor…

In today's uncertain economy video marketers may find it difficult to Keep Calm and Carry On. Measuring the effectiveness of their media spend will be a TOP priority that needs to reconsider traditional last click attribution. thinkwithgoogle.com/intl/en-…

Given the significant increase in CAC over the past five years, it is essential for businesses to make sure that any sale on new customers has a positive ROI. Check out VideoRuRun pay-for-performance model on YouTube Ads, Pay-As-You-Scale. businesswire.com/news/home/2…

🤓 What #YouTube Ads Leaderboard teachs us by the end of 2022? 👉 Bottom line: don't pull all your $$ in your video (distribution is Queen). Approach creativity as a a multi-ingredient recipe. Think full-funnel. Test and iterate. #youtubeads #success youtube.com/trends/ads-leade…

Testing is Winning, almost with video ads! We call this xx-step process the Creative Loop that guarantees video as a new #growth lever for your business. This way, you have greater control over your messaging strategy by having data-driven insights at every step of the way.

👑 Creative is KING! Depending on the study, Creativity accounts for between 47% and 70% of an ad campaign's performance. But the video advertising industry as it stands today is leaving money on the table 💸💸 while overlooking the potential of creative elements. What about you?

Google introduces a new project showing how much Creativity is a lever in today's advertising performance. As fully part of it, we leverage advances in technology to provide marketers with sophisticated tools to create compelling content at scale. thinkwithgoogle.com/future-o…

"Leveraging data-backed, digitally driven marketing strategies is the best way to distribute your budget in an uncertain economic time." At VideoRunRun, we're also convinced Marketers should follow these 5 principle #marketingstrategy #dtc forbes.com/sites/forbesagenc…

"Testimonial advertisements have now become part of mainstream beauty advertisements" Yes, our customers from the Beauty industry leverage it! Not sure if your testimonial video could perform on #YouTube Ads? Send us the url and we'll help you fix it. industryleadersmagazine.com/…

Do you think you need such a perfect video to make ads on #YouTube? Absolutely not! This hit is also due to many ingredients specific to YouTube Ads. We can run a free audit of your video and tell you how it would perform on YouTube Ads. Take it easy 😉! youtu.be/ekESZIn4y18

Political are turning to connected TV to set up their 2023 strategy. "[...] the central question of whether to continue doing things how they’ve always been done or try something different regarding campaign media strategies." What about your brand? 😉 adweek.com/partner-articles/…

Last September #YouTube surpassed Netflix as streaming platform. More than ever a "Must Have" channel for DTC marketers who need more options to meet their campaign objectives while keeping the cost of media from gutting their overall revenue.

#YouTube #CTV viewing is becoming an increasingly important trend for marketers to note, as it offers many of the benefits of traditional TV advertising at a fraction of the cost. Additionally, using VideoRunRun on top of YouTube Ads allow to maximize ROI insiderintelligence.com/cont…