A design studio for frontier innovation.
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Joined March 2015
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gm! @HereNowEve will be speaking at Meridian Lisbon in just a few weeks.
Thanks to our friends at @StellarOrg for having us!
UME retweeted
Founders: you can't outsource your company's identity. You have to participate. Sat down with @cryptokelley for @ProofOfPR and we talked about how brand is an ASSET and why so many projects throw money at marketing and get nothing back. 👇youtube.com/watch?v=9m7K-73z…
UME retweeted
You can't market your way to trust.
That's what @HereNowEve told me on the latest episode of @ Proof-of-PR, and it explains why so many crypto projects throw money at marketing and get nothing back.
It's not a marketing problem. It's a brand problem.
Before you chase attention, you have to know your soul. Your values. The through lines you can actually stand behind.
S4E7 👇
UME retweeted
google trends doesn't lie
@aztecnetwork rebrand crushed
just going to leave this here for future reference when ppl try to explain to me that brand isn't important
UME retweeted
My wish for International Women’s Day:
Look around the room and question who is there.
If you find yourself in a room, on a cap table, board, or team - and there are no women, or very few, make note and try to change it.
Ask yourself why and be ok following the answer to its uncomfortable conclusion.
It’s not normal for women to be treated like endangered species at work.
Just another indicator of the importance and impact of brand.
google trends doesn't lie
@aztecnetwork rebrand crushed
just going to leave this here for future reference when ppl try to explain to me that brand isn't important
The biggest mistake a marketer can make: treating brand as decoration.
It's essential infrastructure. Invest like it.
Solid marketing, PR, and comms advice for founders from @HereNowEve, @cryptokelley, @heygal_z + @Jennasis: youtube.com/watch?v=TH64pwmg…
LF(GTM) at @EthereumDenver!
Join our co-founder @HereNowEve + friends @cryptokelley, @Jennasis, and @heygal_z for founder-focused session on brand strategy, marketing, and PR.
You'll leave with:
A better understanding of where and how to invest in your marketing stack
How strategic storytelling helps your project accelerate and scale
What you can do to build your project (and personal) brand BEFORE hiring marketing/branding/PR support
What you should be doing leading up to a major launch moment
We're psyched! Add to cal here: addevent.com/event/wtjm2grcv…
Big year for us:
Helping @aztecnetwork, @SiaFoundation, @ensue_ai (and some stealth friends) rebrand and launch
Traveling to Denver, Singapore, and Buenos Aires
Making new friends and getting to hang out with new ones
And now it's time to rest. See you in 2026!
Lots of end of year announcements on the timeline, but we're really excited for this one.
After 8 years as a collective, our existing brand didn't quite fit.
It reflected our values, depth and craft, but didn't speak to what we're most interested in: decoding and commercializing complex emerging tech.
So over this fall, we built a brand that matches our bold, provocative, and technical approach to design and strategy.
Check out our fresh new brand world at umedesign.co 🧡💛🩵🖤
This also includes some ~fresh~ new work for our friends at @aztecnetwork, @SiaFoundation, and @o1_labs: umedesign.co/work
We're rebranding experts, but it hits different when you're in the client seat. Grateful for the process and what we've built together.
Credits:
@snehasanks on brand design
Christie Ha on UX/site design
@ferroshious on gfx
@stoprequiring on dev
@racecarr on copy
@HereNowEve and @madamjeechang on strategy
A good morning for the extended UME fam! Congrats @yeahyeahyee!
congrats to @aesopsolo for winning designer of the year in the 2025 crypto awards
if you voted for any of the top 3 be sure to claim your rewards on JokeRace
Congrats to UME partners @aztecnetwork and @o1_labs!
Talent Titans 2026: Top 100 employers list is OUT
Huge congrats to the winners - pushing web3 culture, pay & innovation forward
@aztecnetwork @hackenclub @aave @phantom @TenderlyApp @o1_labs @lifiprotocol @OPLabsPBC @krakenfx @MessariCrypto @Consensys
calyptus.co/talent-titans
