
ALT Image: A person leaping on a broomstick during a Quidditch lesson at Alnwick Castle, a filming location used in the Harry Potter movies. Text: Set-jetting is on the rise globally. 91% of inbound visitors would be interested in visiting a film or TV location in the UK. 7 in 10 UK visitors have visited a film or TV location in the UK. 1 in 6 UK holiday visitors were influenced by a film or TV location to travel outside of London.

ALT Portrait of Louise Bryce, with text: “Partnerships are at the heart of all we do. Working alongside VisitEngland, Visit Wales, VisitScotland, Tourism Northern Ireland, and London & Partners we are driving sustainable growth across the sector. We are also strengthening our relationship with UKinbound to provide education and opportunities for their members and the wider industry to connect and to grow business to Britain through events and digital platforms”






































