I like the sound of this! If this is the case, you definitely don’t need the @DPWorldTour. 17 is plenty & allows flexibility. The lifestyle brand has big potential in the space.

🇺🇸 History lesson: - The South thought they had won the American Civil War ~August 1864. - Northern casualties were mounting & the war was increasingly unpopular. - President Lincoln was secretly preparing for probable defeat & possible election loss. - One key was that victory for the South wasn’t as complex as the North. The South didn’t NEED to conquer the North to win. They just needed to defend their homes, hold their ground for long enough & wait. They proved they could do this for 4 years. Southern confidence was high in spite of being greatly out resourced. But the war was not over. - The South had 3 Achilles heels. #1 Pride/hubris. We still see evidence of this today. #2 Their entire economy/wealth was tied to 1 thing that the North wanted to abolish & incentivized defections to weaken it. #3 The South only had ONE great leader. The North had many great leaders that galvanized together. - This diverse leadership developed a new plan that was implemented by the North late in 1864. This changed the course of the war many thought was lost. - Northern morale was greatly improved by this strategy shift, the Southern economy was weakened & the trajectory of the war was flipped. Within 6 months the South was forced to negotiate surrender at Appomattox, April 9, 1865. Lesson: Propaganda can only go so far. In war, you can always use your enemy’s pride against them. When any party thinks the war is won, sometimes that’s when they’re most vulnerable. You can always change the course of any war with the right strategy. But strategy isn’t everything. If you lose the overall morale of the leaders, troops or populace, you cannot win. Yes, you’ll always have a few that quit when things get difficult - inevitable. But the right leaders + the right strategy + knowing your enemy’s weaknesses + galvanizing together is how wars are won. Also, if you don’t know history, you’re doomed to repeat it.