@TimKoelzer

EquiBrand Co-Founder, CEO & Managing Partner. Upstream Marketing, Author, #branding #brandstrategy #upstreammarketing https://xitter.cf/t.co/Q7d3lXwJ5g

 San Francisco Bay Area
equibrandconsulting.com
Joined February 2011
  • Tweets1.6K
  • Following1.7K
  • Followers1.2K
619Media
Tim Koelzer retweeted
Tim Koelzer@TimKoelzer23 Apr 2021
The strongest brands and businesses are built upstream. Learn how at UpstreamMarketing.com
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Tim Koelzer retweeted
Tim Koelzer@TimKoelzer25 Apr 2021
We're excited to announce Upstream Marketing is now available on Amazon for purchase. Learn more at UpstreamMarketing.com
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Tim Koelzer retweeted
Tim Koelzer@TimKoelzer17 Apr 2021
We're excited to announce Upstream Marketing is now available on Amazon for purchase. Learn more at UpstreamMarketing.com
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Tim Koelzer retweeted
Tim Koelzer@TimKoelzer16 Oct 2018
Replying to @mzeinfeld @evankirstel
Luxury may be an important value proposition but safety will be commoditized cost of entry for self-driving products. #brandstrategy #autonomousdriving
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If your strategy sounds like a chain of buzzwords, it probably is. These 7 qualities can guide a strategy from complex to executable. mitsloan.co/2ya3EPV
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Replying to @theoldcfo
Tough in a tweet ... is it an umbrella brand strategy or house of brands strategy? In general, strat. posn (organic growth) is a mktg job ... but you need the right-skilled marketer, the right CEO.C-suite. If strategy is more about M&A, probably not (more finance). What u think?
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Pharma Portfolio Strategy: 3 Keys to Improving Brand Marketing and Media Effectiveness: dld.bz/g7YkC
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Tim Koelzer retweeted
Tim Koelzer@TimKoelzer9 Jun 2018
Replying to @CMO_Council
CMOs have always been growth drivers; brand storytelling with no attribution to growth cannot really be called marketing. #brandstrategy #brandstory #marketing #cmo
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Tim Koelzer retweeted
CMO Council@CMO_Council9 Jun 2018
#CMOs are beginning to move past the traditional role of #brand storytellers to embrace the benefits of strategy leadership to become growth drivers bit.ly/2KLCDpL
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Tim Koelzer retweeted
CMO Council@CMO_Council1 May 2018
96% of marketers will increase video investments in 2018 #video #marketing ow.ly/x6wg30jEPcP
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98% of marketers will increase video investments in 2018 #video #marketing ow.ly/x6wg30jEPcP
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Tim Koelzer retweeted
McKinsey & Company
@McKinsey14 Apr 2018
It's easy to assume that the most critical roles exist exclusively within the top team. But critical positions and people can be found throughout an organization: bit.ly/2qxJ887 #WinningwithTalent
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Tim Koelzer retweeted
Brand Chat
@brandchat11 Apr 2018
Sorry BRANDidos - there is no #brandchat today. We'll return next week for the April 18th chat!
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RT @KellyJWaffle: How Much Storytelling Are You Doing? Should You Be Doing More? #ABM #accountbasedmarketing #DigitalMarketing #marketingtips #CMOs #CMO #martech #data #contentmarketing #B2BMarketing #Marketing #socialmediamarketing xitter.cf/KellyJWaffle/status/98…
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Tim Koelzer retweeted
CMO Council@CMO_Council9 Apr 2018
Brands Moving Fast to Embrace eMarketplace Innovations #brands #eCommerce. Learn more bit.ly/2Eex6Vb
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A five-step planning process for content marketers (with eight useful tools) buff.ly/2GjwPls #content #marketing
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A7 Creativity is a form of personalization in the customer experience. #AdobeSummit #AdobeChat
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What Is Customer Journey Mapping and How to Start? #cx #custserv #marketing via @E_mhotep bit.ly/2Hy5qfJ
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Top 20 #CMO #Influencers by @kimwhitler feat. @bryankramer @randfish @jack @evankirstel and more buff.ly/2jmbz3r
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Tim Koelzer retweeted
Tim Koelzer@TimKoelzer7 Mar 2018
Replying to @ShellyKramer @kathikruse
Good analysis... the answer is not always "yes" or "no" if you need a separate facebook page for your business. #socialmedia #contentmarketing
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