There is no #B2B customer! I'm trying to put this myth to bed in favor of a simpler explanation: they’re all (just?) people... 🤯 It's not rocket science either. The B2B customer isn’t the relic of the past that marketing methods seem to suggest. Digital (and Social) native buyers bring newer perspectives with different online behaviors. Gen Z is growing up! Yes, I did say Gen Z 😂 They’re not in trainee or exec roles anymore; they’re becoming decision-makers with influence and responsibility on tools, systems, and purchasing power. Here's what you need to think about if you're in the B2B space: 1️⃣ Hiring a brand person. Less product and more brand thinking in comms 2️⃣ Customer-centric marketing: You can do more than testimonial videos 3️⃣ Mindset shift: You don’t need to be Nike to tell stories with emotion Let me know what you think ⬇️ Shoutout to @bryankramer as my inspiration for all things #HumantoHuman