Tom Logan (@ThomasDLogan) profile picture

Co-Founder & CEO @ Cohley

New York, USA
Joined April 2011
Photo by Tom Logan (@ThomasDLogan)Photo by Tom Logan (@ThomasDLogan)Photo by Tom Logan (@ThomasDLogan)Photo by Tom Logan (@ThomasDLogan)Photo by Tom Logan (@ThomasDLogan)Photo by Tom Logan (@ThomasDLogan)Photo by Tom Logan (@ThomasDLogan)Photo by Tom Logan (@ThomasDLogan)Photo by Tom Logan (@ThomasDLogan)
Tom Logan retweeted
Did you know your video may never run as an Instagram ad? 👀 Why you got rejected: Episode 4 It could run on a product page (PDP) or in reviews instead, and each placement needs its own script. Read the brief first ✅ #UGC #UGCCreator
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Tom Logan retweeted
This is how you get casted for a brief. Finn shortlists applicants by reviews, fit and portfolio. Brands can upload a video and get matched to creators with a similar style. Questions? Drop them in the comments☺️💛 #UGC #UGCCreator #UGCPortfolio #UGCTips #BrandDeals
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Tom Logan retweeted
Part 2 l Creators post the wins. Nobody posts the dry spell or the unfollows. So we did. Real confessions, kept anonymous 💜 #UGCCreator #UGC #CreatorEconomy #ContentCreatorStruggles #CreatorCommunity
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Tom Logan retweeted
Holiday UGC opinions that will get you rebooked 🎁 53% of shoppers start researching gifts in October or earlier. Brands are briefing now. Drop an opinion below you'd get roasted for 👇🏼 #UGC #UGCCreator #HolidayUGC #UGCTips #Q4Marketing
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Tom Logan retweeted
New feature 🚨 Meet Finn, your AI collaborator 💜 Creators, struggling with your application message? Cohley just fixed that ✔️ What can Finn AI Agent do? 👀 Reads the brief ✍️ Drafts your message 🎧 Finds licensed tracks 💸 Answers pay questions #UGC #UGCCreator
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Tom Logan retweeted
please direct all complaints to the comment section. 🫶🏼☺️ 3 UGC opinions we’re willing to defend… probably. which one are you arguing with: 1, 2 or 3? make your case below. 👇🏼 #UGCCreator #UGCMarketing #CreatorEconomy #ContentCreation #InfluencerMarketing
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Tom Logan retweeted
Your UGC might just need a better opening 🤷🏼‍♀️ Watch these five hooks, and save them before writing your next brief. #UGC #ContentStrategy #CreatorMarketing #MarketingTips #Cohley
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Tom Logan retweeted
1/2 Cohley is officially rewarding you with our new referral program! You asked. Cohley delivered. 🥳 Your network could be your next revenue stream💸 #CohleyCreators #UGCCreator #CreatorRewards #CreatorEconomy #ContentCreators
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We surveyed +200 consumers only to find out that... (you'll have to download the whitepaper to see for yourself! 😉) In collaboration with Cohley, we've explored the mysterious world of video UGC in the beauty industry. 👉 Check it out here: bit.ly/4hnYmTF
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The most interesting takeaways from the Klaviyo IPO filling, from the perspective of me: The worlds greatest ecom operator AND TOP TIER KLAVIYO CUSTOMER
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If you watch the NEWS, you may think we're headed for Civil War and the world's in Bad Shape. That's Bullsh!t And, here's 10 Charts to Prove it: 1. Child Survival is Up
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Anyone in NYC on April 25th? I'll be doing an IRL fireside chat all about winning creative strategies on Meta and TikTok Ads with the fine people over at @Cohley_! Come hang out with us! Register here: cohley.com/cohley-summit-win…
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Kudos to @RoKhanna. Every word of this is true. Decisive action is needed to protect the regional banking system. The run on other banks has already started.
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The gov’t has about 48 hours to fix a-soon-to-be-irreversible mistake. By allowing @SVB_Financial to fail without protecting all depositors, the world has woken up to what an uninsured deposit is — an unsecured illiquid claim on a failed bank. Absent @jpmorgan @citi or @BankofAmerica acquiring SVB before the open on Monday, a prospect I believe to be unlikely, or the gov’t guaranteeing all of SVB’s deposits, the giant sucking sound you will hear will be the withdrawal of substantially all uninsured deposits from all but the ‘systemically important banks’ (SIBs). These funds will be transferred to the SIBs, US Treasury (UST) money market funds and short-term UST. There is already pressure to transfer cash to short-term UST and UST money market accounts due to the substantially higher yields available on risk-free UST vs. bank deposits. These withdrawals will drain liquidity from community, regional and other banks and begin the destruction of these important institutions. The increased demand for short-term UST will drive short rates lower complicating the @federalreserve’s efforts to raise rates to slow the economy. Already thousands of the fastest growing, most innovative venture-backed companies in the U.S. will begin to fail to make payroll next week. Had the gov’t stepped in on Friday to guarantee SVB’s deposits (in exchange for penny warrants which would have wiped out the substantial majority of its equity value) this could have been avoided and SVB’s 40-year franchise value could have been preserved and transferred to a new owner in exchange for an equity injection. We would have been open to participating. This approach would have minimized the risk of any gov’t losses, and created the potential for substantial profits from the rescue. Instead, I think it is now unlikely any buyer will emerge to acquire the failed bank. The gov’t’s approach has guaranteed that more risk will be concentrated in the SIBs at the expense of other banks, which itself creates more systemic risk. For those who make the case that depositors be damned as it would create moral hazard to save them, consider the feasibility of a world where each depositor must do their own credit assessment of the bank they choose to bank with. I am a pretty sophisticated financial analyst and I find most banks to be a black box despite the 1,000s of pages of @SECGov filings available on each bank. SVB’s senior management made a basic mistake. They invested short-term deposits in longer-term, fixed-rate assets. Thereafter short-term rates went up and a bank run ensued. Senior management screwed up and they should lose their jobs. The @FDICgov and OCC also screwed up. It is their job to monitor our banking system for risk and SVB should have been high on their watch list with more than $200B of assets and $170B of deposits from business borrowers in effectively the same industry. The FDIC’s and OCC’s failure to do their jobs should not be allowed to cause the destruction of 1,000s of our nation’s highest potential and highest growth businesses (and the resulting losses of 10s of 1,000s of jobs for some of our most talented younger generation) while also permanently impairing our community and regional banks’ access to low-cost deposits. This administration is particularly opposed to concentrations of power. Ironically, its approach to SVB’s failure guarantees duopolistic banking risk concentration in a handful of SIBs. My back-of-the envelope review of SVB’s balance sheet suggests that even in a liquidation, depositors should eventually get back about 98% of their deposits, but eventually is too long when you have payroll to meet next week. So even without assigning any franchise value to SVB, the cost of a gov’t guarantee of SVB deposits would be minimal. On the other hand, the unintended consequences of the gov’t’s failure to guarantee SVB deposits are vast and profound and need to be considered and addressed before Monday. Otherwise, watch out below.
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In my experience, founders often trigger their own bad moods by not taking the time to appreciate the positives in their lives. It’s too easy to not see any positives when you are struggling to reach product market fit.
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Early in my career, I consulted for Coke to ensure sugar taxes failed and soda was included in food stamp funding. I say Coke's policies are evil because I saw inside the room. The first step in playbook was paying the NAACP + other civil rights groups to call opponents racist
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Tom Logan retweeted
VCs explaining ARR valuation multiples on the deals they did in 2020-21
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Two Texas Billionaires are in an all out war for the future of the fastest growing sport, pickleball Lebron, TB12, KD, Gary Vee and Draymond Green have bet millions on one of them Today we learned that Mark Cuban is backing the other Absurd story time...
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In-N-Out Burger has a cult following: • Customers wait for 14+ hrs outside a new store (cops have to manage traffic) • Fans include Gordon Ramsay, Paris Hilton, and Donald Glover • Has 350+ stores, generating $2.5B+/yr Here's how it created unmatched loyalty:
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As part of my dive into how “affordable housing” came to cost almost $600,000 per unit in Los Angeles, I had a conversation with @HeidiEMarston that I’ll be thinking about for some time. nytimes.com/2022/10/23/opini…
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