AI is transforming marketing, but your measurement needs to keep up. Derek Rodenhausen & Paul Limbrey share 4 ways to fix your strategy: 1️⃣ Elevate the toolkit (unify MMM, attribution, incrementality) 2️⃣ Expand scope (include retail media, creative marketing, trade spends) 3️⃣ Integrate partners with one common data set 4️⃣ Align CMOs, CFOs, sales What are your measurement challenges? Let us know below. 👇

Search is shifting from "which keywords are we winning?" to "which conversations are we winning?" 💬 Damon Berger, SVP of marketing shared services at @Gap, shares how the brand uses a "commerce everywhere" mindset to turn Gemini-powered Search into real-time demand. Read more: goo.gle/3Wos0Df

Obsess over the customer experience first. @ATT’s CMO, Kellyn Smith Kenny, tells Frontier CMO host, @JoshuaSpanier, that if you aren't making things people want to rave about, you have to fix the real story first. Hear her takeaways from working across her career 👇

90% of CMOs experiment with new digital tools, but under 10% realize real value. The fix? Move beyond disconnected tests and start designing agentic workflows. 🚀 Read the full marketers action plan → goo.gle/4yqkZ2f

Learn from marketers who don't chase likes, but change lives. 💡 In our latest #FrontierCMO newsletter, @JoshuaSpanier sits down with @flahertyiv, SVP of Growth at @ro, to discuss streamlining workflows, empowering teams with data, and bringing experts into the creative process from day one 👉 goo.gle/3W7IPCk

Gemini has completely flipped the script on holiday shopping 🎁 Discovery is now expanding, opening up whole new categories, creators, and brands for consumers. Here are 5 ways AI is reshaping the holiday consideration set and how marketers can win Q4 👇 goo.gle/4hHlksi

We're honored to share that our podcast 𝐅𝐫𝐨𝐧𝐭𝐢𝐞𝐫 𝐂𝐌𝐎 has been nominated for a @signalawards in the Best Video Podcast: Brand Craft category! 🏆 Huge shoutout to our host @JoshuaSpanier and our community of listeners. We’d be honored to have your support — cast your vote here: goo.gle/3TFFzNR

It’s time to step up your video campaign game 👟✨ With 𝐆𝐞𝐦𝐢𝐧𝐢 𝐎𝐦𝐧𝐢 in @GoogleAds, you can go from a simple brief to storyboards and full campaign assets in a single workflow — no massive budget required. Learn more about Gemini Omni and how it can scale your video production without the heavy lifting → goo.gle/4hwt0h1

Is your product feed built to keep up with the next era of Search and discovery?🪴 Check out how @Wayfair uses @GeminiApp models to parse 40M+ catalog items for Google Search and scale creator-driven performance ⬇️ 🔗 Wayfair Case Study: goo.gle/4rJRNkV

People love Etsy. They just weren’t thinking about them often enough. So Etsy tried something new. They ran Search and YouTube together as one powerful engine. AI found exactly what buyers were looking for, and their own sellers told their stories on video. 📈 21% surge in new buyers 🚀 5X more site visits Watch the story 👇 goo.gle/4722Koz

Efficiency isn't the real story. Growth is 📈 By 2030, up to 70% of network traffic will be initiated by AI agents, not humans. But driving real growth takes more than automated volume. In our latest #FrontierCMO newsletter, @JoshuaSpanier sits down with Kellyn Smith Kenny, chief marketing & growth officer at @ATT, to break down 3 essential questions every marketing leader must ask to drive true transformation 👉 goo.gle/4xWQNeK

Shoppers are now relying on AI. Is your holiday playbook ready? They aren't just buying. They’re exploring. AI users hit 3X more touchpoints, meaning marketers must rethink the journey long before the final click. Watch Courtney Rose on what’s changing 👇 #RethinkWeek2026

Crowded social feeds? Here’s how to stand out and drive both clicks and foot traffic. 🐾 Petco and their agency partner Ovative found the answer by stepping outside the standard social media bubble. By embracing a visual-first approach with Demand Gen, they successfully bridged the gap between online inspiration and physical in-store action. 🛍️✨ Swipe through to see how they turned a holiday test into a core business strategy. Read the full breakdown of their strategy here: goo.gle/3TQKefT

Stop managing keywords manually. Start building AI systems that capture real-time intent ⚙️✨ In a world where consumer decision-making bounces across non-linear touchpoints, targeting static demographics isn't enough to capture real demand. @GetYourGuide CMO Emil Martinsek transformed his team into search architects and scientists. By using AI-powered search tools like 𝐀𝐈 𝐌𝐚𝐱 𝐟𝐨𝐫 𝐒𝐞𝐚𝐫𝐜𝐡 to capture dynamic, long-tail search intent across 200,000+ experiences, they unlocked double-digit improvements in performance. Learn how to shift your team's mindset and scale consumer demand: goo.gle/4rxrI8O

Keywords are taking a backseat to conversations. Is your marketing engine built for this shift? See how @ExpediaGroup broke down legacy silos to build an AI search strategy for the agentic era ⬇️ 🔗 Discover how your brand can drive growth by delivering personalization at scale, wherever customer curiosity takes them → goo.gle/4z19U8B

Is your marketing strategy built to capture demand everywhere, all at once? The AI-powered holiday season is here, bringing a new era of “super -empowered consumers” who prioritize speed and confidence without compromise. Unlock our complete AI-powered holiday playbook to capture demand this season 👉 goo.gle/4AqM9rZ